BRAND LICENSING THAT TURNS BRAND EQUITY INTO NEW STRATEGIC OPPORTUNITIES
WE MULTIPLY YOUR REVENUE AND BUSINESS LINES
We design brand licensing programs that expand your brand’s reach and open new product or service categories
BRAND LICENSING THAT TURNS BRAND EQUITY INTO NEW STRATEGIC OPPORTUNITIES
WE MULTIPLY YOUR REVENUE AND BUSINESS LINES
We design brand licensing programs that expand your brand’s reach and open new product or service categories
LICENSING THAT CONNECTS LATIN AMERICAN, U.S., AND EUROPEAN MARKETS
WE BUILD BRIDGES BETWEEN LATAM, U.S., AND EUROPEAN BRANDS
We develop brand licensing programs that take your brand into new product or service categories and new consumer markets
LICENSING THAT CONNECTS LATIN AMERICAN, U.S., AND EUROPEAN MARKETS
LICENSING THAT CONNECTS LATIN AMERICAN, U.S., AND EUROPEAN BRANDS
We develop brand licensing programs that take your brand into new product or service categories and new consumer markets on both sides of the continent and the Atlantic
BRAND LICENSING AS A PROFITABLE GROWTH STRATEGY
WE MANAGE PROGRAMS THAT TURN YOUR BRAND INTO SCALABLE GROWTH
The passive income potential and scalability of brand licensing make it one of the most profitable and sustainable strategies for business expansion
BRAND LICENSING AS A PROFITABLE GROWTH STRATEGY
WE MANAGE PROGRAMS THAT TURN YOUR BRAND INTO SCALABLE GROWTH
The passive income potential and scalability of brand licensing make it one of the most profitable and sustainable strategies for business expansion
THE POWER OF BRAND LICENSING
Six strategic levers that make brand licensing a secure and highly profitable growth strategy
Strengthening brand equity
Increased consumption of core products
New distribution channels
New customer segments
Intellectual Property protection
New revenue streams with minimal operational costs
THE POWER OF BRAND LICENSING
Six strategic levers that make brand licensing a secure and highly profitable growth strategy
Strengthening brand equity
Increased consumption of core products
New distribution channels
New customer segments
Intellectual Property protection
New revenue streams with minimal operational costs
THE ECONOMIC STRENGTH OF LICENSING
A global market strengthened by the expansion of collaborations and the worldwide growth of brand licensing
Global retail sales generated by licensed brands
in 2024
$
0
B
Projected retail growth from licensing
between 2025 and 2033
+
0
%
Licensed brands worldwide
in 2024
>
0
THE ECONOMIC STRENGTH OF LICENSING
A global market strengthened by the expansion of collaborations and the worldwide growth of brand licensing
Global retail sales generated by licensed brands
in 2024
$
0
B
Projected retail growth from licensing
2025-2033
+
0
%
Licensed brands worldwide
in 2024
>
0
OUR GLOBAL CONNECTION ECOSYSTEM
A bridge connecting LATAM, USA, and Europe, enabling brands to scale, activate new markets, and maximize opportunities across three complementary regions
LATAM
A market with high-potential, well-recognized brands, with Mexico serving as a regional expansion hub into the U.S. and Europe
USA
A market with strong opportunities where established SME brands remain under-leveraged internationally
EUROPE
A mature market offering significant licensing opportunities for Latin American, American, and European brands
OUR GLOBAL CONNECTION ECOSYSTEM
A bridge connecting LATAM, USA, and Europe, enabling brands to scale, activate new markets, and maximize opportunities across three complementary regions
LATAM
A market with high-potential, well-recognized brands, with Mexico serving as a regional expansion hub into the U.S. and Europe
USA
A market with strong opportunities where established SME brands remain under-leveraged internationally
EUROPE
A mature market offering significant licensing opportunities for Latin American, American, and European brands
A STRONG LATIN AMERICAN DIASPORA AS A STRATEGIC BRIDGE BETWEEN CONTINENTS
Brands originating in Latin America already resonate strongly with large and concentrated diaspora communities in the U.S. and Spain, representing a natural and receptive audience for launching licensing programs
USA
In 2025
0
million Latinos live in the U.S.
Latinos represent
0
% of the U.S. population
U.S. Latino GDP reached in 2023
$
0
trillion (world’s 5th largest economy)
SPAIN
In 2025
0
million Latinos live in Spain
Of these
0
million reside in Madrid
Latinos represent
0
% of Madrid’s population
A STRONG LATIN AMERICAN DIASPORA AS A STRATEGIC BRIDGE BETWEEN CONTINENTS
Brands originating in Latin America already resonate strongly with large and concentrated diaspora communities in the U.S. and Spain, representing a natural and receptive audience for launching licensing programs
USA
In 2025
0
million
Latinos live in the U.S.
Latinos represent
0
%
of the U.S. population
U.S. Latino GDP reached in 2023
$
0
trillion
(world’s 5th largest economy)
SPAIN
In 2025
0
million
Latinos live in Spain
Of these
0
million
million reside in Madrid
Latinos represent
0
%
of Madrid’s population
END-TO-END LICENSING MANAGEMENT TO DRIVE EXPANSION
We manage every stage of your licensing program — from strategic partner selection to ongoing performance oversight — ensuring long-term profitability
PROGRAM DESIGN
Structure the program and identify and secure the right licensees
CONTRACT NEGOTIATION
Negotiate and formalize licensing agreements on behalf of the client
LICENSEE MANAGEMENT
Oversee licensee relationships and performance
ROYALTY ADMINISTRATION
Collect royalty payments and transfer funds to the client
STRATEGY & POSITIONING
Support brand strategy and positioning across licensed categories
DISTRIBUTION AGREEMENTS
Negotiate distribution agreements for commercialization
END-TO-END LICENSING MANAGEMENT TO DRIVE EXPANSION
We manage every stage of your licensing program — from strategic partner selection to ongoing performance oversight — ensuring long-term profitability
PROGRAM DESIGN
Structure the program and identify and secure the right licensees
CONTRACT NEGOTIATION
Negotiate and formalize licensing agreements on behalf of the client
LICENSEE MANAGEMENT
Oversee licensee relationships and performance
ROYALTY ADMINISTRATION
Collect royalty payments and transfer funds to the client
STRATEGY & POSITIONING
Support brand strategy and positioning across licensed categories
DISTRIBUTION AGREEMENTS
Negotiate distribution agreements for commercialization
FEATURED BRAND LICENSING CASE STUDIES
A solid strategy that drives expansion, recognition, and new opportunities for brands of all sizes, geographies, and industries
MEXICO
TAJÍN, a chili, lime, and salt-based seasoning and an icon of Mexican flavor, successfully transformed a traditional Mexican taste into a global phenomenon. Today, it stands as a symbol of authentic flavor that consumers instantly recognize
USA
BLACK & DECKER, an icon of durability and technical reliability, successfully extended its authority from the workshop into a comprehensive modern home ecosystem. Today, it is a symbol of trust that guarantees practical and long-lasting solutions in every corner of everyday life
SPAIN
CHUPA CHUPS, the Spanish confectionery brand recognized for its strong visual identity and iconic flavor, has successfully extended its pop-inspired universe into categories such as fashion, cosmetics, stationery, décor, and beverages
COLOMBIA
JUAN VALDEZ, a benchmark of Colombian coffee excellence, has transformed coffee tradition into a global premium lifestyle icon, bringing the authenticity of Colombia’s mountains into fashion, gourmet gastronomy, and luxury hospitality
ARGENTINA
MAMÁ LUCCHETTI, an Argentine emblem of humor and family connection, has transformed its success in pasta into a vibrant cultural phenomenon. Its animated universe now expands into categories such as toys, stationery, and digital entertainment
BRAZIL
TURMA DA MÔNICA, a symbol of Brazilian identity, has become an emotional reference for the entire country. Today, it stands as a trusted seal of quality across categories from healthy food to home well-being
ITALY
ARMANI, a symbol of elegance and impeccable design, successfully extended its fashion authority into a comprehensive luxury lifestyle ecosystem. Today, it represents sophistication across sectors such as hospitality, real estate, and interior design
USA
HONEYWELL, a benchmark in precision engineering and technical reliability, successfully transferred its aerospace authority into a comprehensive ecosystem of safety and efficiency for the modern world. Today, it stands as a symbol of absolute trust, ensuring protection and advanced control in every environment
MEXICO
EL CHAVO, an icon of nostalgia and Mexican cultural identity, successfully extended its television heritage into a comprehensive, cross-generational lifestyle ecosystem. Today, it represents closeness and trust, ensuring a deep emotional connection with Latino roots worldwide
FRANCE
ELLE, a symbol of Parisian sophistication and aesthetic authority, has extended its editorial influence into a lifestyle, wellness, and hospitality ecosystem. Today, it represents French elegance, delivering a curated vision of design and refined taste across sectors
SPAIN
PACHA, an emblem of Mediterranean hedonism and leisure culture, successfully extended its rhythmic authority into a comprehensive ecosystem spanning hospitality, fashion, and fragrances. Today, it represents freedom and sophistication, delivering an aspirational lifestyle experience
FRANCE
ALAIN DUCASSE, a benchmark of technical perfection and gastronomic excellence, has extended its culinary authority into an ecosystem spanning education, consulting, and hospitality. Today, it represents rigor and mastery, ensuring unmatched quality in the premium lifestyle space
FEATURED BRAND LICENSING CASE STUDIES
A solid strategy that drives expansion, recognition, and new opportunities for brands of all sizes, geographic origins, and industries
MEXICO
TAJÍN, a chili, lime, and salt-based seasoning and an icon of Mexican flavor, successfully transformed a traditional Mexican taste into a global phenomenon. Today, it stands as a symbol of authentic flavor that consumers instantly recognize
USA
BLACK & DECKER, an icon of durability and technical reliability, successfully extended its authority from the workshop into a comprehensive modern home ecosystem. Today, it is a symbol of trust that guarantees practical and long-lasting solutions in every corner of everyday life
SPAIN
CHUPA CHUPS, the Spanish confectionery brand recognized for its strong visual identity and iconic flavor, has successfully extended its pop-inspired universe into categories such as fashion, cosmetics, stationery, décor, and beverages
COLOMBIA
JUAN VALDEZ, a benchmark of Colombian coffee excellence, has transformed coffee tradition into a global premium lifestyle icon, bringing the authenticity of Colombia’s mountains into fashion, gourmet gastronomy, and luxury hospitality
ARGENTINA
MAMÁ LUCCHETTI, an Argentine emblem of humor and family connection, has transformed its success in pasta into a vibrant cultural phenomenon. Its animated universe now expands into categories such as toys, stationery, and digital entertainment
BRAZIL
TURMA DA MÔNICA, a symbol of Brazilian identity, has transformed its comic universe into the emotional infrastructure of an entire country. Today, it is a seal of trust that guarantees quality across categories ranging from healthy food to home well-being
ITALY
ARMANI, a symbol of elegance and impeccable design, successfully extended its fashion authority into a comprehensive luxury lifestyle ecosystem. Today, it represents sophistication across sectors such as hospitality, real estate, and interior design
USA
HONEYWELL, a benchmark in precision engineering and technical reliability, successfully transferred its aerospace authority into a comprehensive ecosystem of safety and efficiency for the modern world. Today, it stands as a symbol of absolute trust, ensuring protection and advanced control in every environment
MEXICO
EL CHAVO, an icon of nostalgia and Mexican cultural identity, successfully extended its television heritage into a comprehensive, cross-generational lifestyle ecosystem. Today, it represents closeness and trust, ensuring a deep emotional connection with Latino roots worldwide
FRANCE
ELLE, a symbol of Parisian sophistication and aesthetic authority, successfully extended its editorial influence into a comprehensive lifestyle, wellness, and hospitality ecosystem. Today, it represents French elegance, delivering a curated vision of design and refined taste across multiple sectors
SPAIN
PACHA, an emblem of Mediterranean hedonism and leisure culture, successfully extended its rhythmic authority into a comprehensive ecosystem spanning hospitality, fashion, and fragrances. Today, it represents freedom and sophistication, delivering an aspirational lifestyle experience
FRANCE
ALAIN DUCASSE, a benchmark of technical perfection and gastronomic excellence, successfully extended its culinary authority into a comprehensive ecosystem encompassing education, consulting, and hospitality. Today, it represents rigor and mastery, guaranteeing an unmatched standard of quality within the premium lifestyle space
EXECUTIVE TEAM
Our leadership team brings proven expertise and established global networks in intellectual property, licensing, and international expansion, ensuring secure execution and scalable growth
Hervé Destribats Galy
Chief Executive Officer
Former FMCG executive and former Digital & Marketing Director and Board Member at a global Law Firm.
Specialist in business formation and structuring, digital marketing and internationalization.
José Barrios Arenas
Chief Licensing Advisor
Over 20 years at HP leading trademark licensing. Former President of SPLiCE (Society of Product Licensors Committed to Excellence).
Specialist in brand extensions, licensing negotiations, and strategic partnerships.
EXECUTIVE TEAM
Our leadership team brings proven expertise and established global networks in intellectual property, licensing, and international expansion, ensuring secure execution and scalable growth
Hervé Destribats Galy
Chief Executive Officer
Former FMCG executive and former Digital & Marketing Director and Board Member at a global Law Firm.
Specialist in business formation and structuring, digital marketing and internationalization.
José Barrios Arenas
Chief Licensing Advisor
Over 20 years at HP leading trademark licensing. Former President of SPLiCE (Society of Product Licensors Committed to Excellence).
Specialist in brand extensions, licensing negotiations, and strategic partnerships.
LET’S TALK ABOUT YOUR BRAND’S EXPANSION!
Contact us and let’s evaluate your brand’s growth potential together
AMERICAS
+1 (123) 456-7890
EUROPE
+34 609 48 74 45
LET’S TALK ABOUT YOUR BRAND’S EXPANSION!
Contact us and let’s evaluate your brand’s growth potential together
AMERICAS
+1 (123) 456-7890
EUROPE
+34 609 48 74 45
© Valoris Brands Group | 2026 | All Rights Reserved
© Valoris Brands Group | 2026 | All Rights Reserved