{"id":8455,"date":"2026-02-27T12:44:04","date_gmt":"2026-02-27T12:44:04","guid":{"rendered":"https:\/\/valorisbrandsgroup.com\/?page_id=8455"},"modified":"2026-03-25T12:41:46","modified_gmt":"2026-03-25T12:41:46","slug":"lucchetti-fr","status":"publish","type":"page","link":"https:\/\/valorisbrandsgroup.com\/fr\/lucchetti-fr\/","title":{"rendered":"Lucchetti FR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8455\" class=\"elementor elementor-8455 elementor-7117\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2071bb7d elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"2071bb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-441e3bea elementor-widget elementor-widget-image\" data-id=\"441e3bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"328\" height=\"161\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9082\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2.webp 328w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2-300x147.webp 300w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac31cb8 elementor-widget elementor-widget-heading\" data-id=\"3ac31cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du garde-manger aux personnages humoristiques, un succ\u00e8s... tr\u00e8s anim\u00e9 !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-569b0817 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"569b0817\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e610be3 elementor-widget elementor-widget-image\" data-id=\"1e610be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"328\" height=\"161\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2.webp\" class=\"attachment-full size-full wp-image-9082\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2.webp 328w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Logo-Lucchetti-2-300x147.webp 300w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5403b869 elementor-widget elementor-widget-heading\" data-id=\"5403b869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du garde-manger aux personnages humoristiques, un succ\u00e8s... tr\u00e8s anim\u00e9 !\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c58a5dd elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"c58a5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b54bf90 elementor-widget elementor-widget-text-editor\" data-id=\"b54bf90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MAM\u00c1 LUCCHETTI, marque leader sur le march\u00e9 des p\u00e2tes et farines de Molinos R\u00edo de la Plata, a r\u00e9ussi ce qui semblait impossible dans une cat\u00e9gorie de commodit\u00e9s : faire en sorte que le consommateur n\u2019ach\u00e8te pas seulement pour le prix ou le go\u00fbt, mais par amour pour ses personnages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13330a84 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"13330a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3091b561 elementor-widget elementor-widget-text-editor\" data-id=\"3091b561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MAM\u00c1 LUCCHETTI, marque leader sur le march\u00e9 des p\u00e2tes et farines de Molinos R\u00edo de la Plata, a r\u00e9ussi ce qui semblait impossible dans une cat\u00e9gorie de commodit\u00e9s : faire en sorte que le consommateur n\u2019ach\u00e8te pas seulement pour le prix ou le go\u00fbt, mais par amour pour ses personnages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15648264 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"15648264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11d16bb8 e-flex e-con-boxed e-con e-child\" data-id=\"11d16bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55cf38f3 elementor-widget elementor-widget-image\" data-id=\"55cf38f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/lucchetti-licencias-1-ribbz0j0fouje0np3vusj67edew5zhqjub4lblx1us.webp\" title=\"lucchetti-licencias\" alt=\"lucchetti-licencias\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78894e9c elementor-widget elementor-widget-text-editor\" data-id=\"78894e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b653692 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b653692\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bd2a37 elementor-widget elementor-widget-image\" data-id=\"19bd2a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-licencias-1-1024x545.webp\" class=\"attachment-large size-large wp-image-9083\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-licencias-1-1024x545.webp 1024w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-licencias-1-300x160.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-licencias-1-768x409.webp 768w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-licencias-1.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c66bc0 elementor-widget elementor-widget-text-editor\" data-id=\"53c66bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57ef56fd elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"57ef56fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c084179 e-con-full e-flex e-con e-child\" data-id=\"2c084179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4041e11f elementor-widget elementor-widget-text-editor\" data-id=\"4041e11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 travers une campagne publicitaire disruptive cr\u00e9\u00e9e par l\u2019agence Madre, la marque a donn\u00e9 vie \u00e0 une famille de personnages en \u00ab\u00a0stop-motion\u00a0\u00bb connect\u00e9s \u00e0 la r\u00e9alit\u00e9 chaotique, imparfaite et dr\u00f4le des m\u00e8res modernes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-571c6608 e-con-full e-flex e-con e-child\" data-id=\"571c6608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-596723a7 elementor-widget elementor-widget-text-editor\" data-id=\"596723a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette connexion a \u00e9t\u00e9 si puissante que MAM\u00c1 LUCCHETTI a cess\u00e9 d\u2019\u00eatre simplement une marque de p\u00e2tes pour devenir une Propri\u00e9t\u00e9 Intellectuelle licenciable, rivalisant dans les rayons jouets en Argentine avec des personnages Disney ou Pixar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e82ff99 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"2e82ff99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57a81aa0 e-con-full e-flex e-con e-child\" data-id=\"57a81aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17576161 elementor-widget elementor-widget-text-editor\" data-id=\"17576161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 travers une campagne publicitaire disruptive cr\u00e9\u00e9e par l\u2019agence Madre, la marque a donn\u00e9 vie \u00e0 une famille de personnages en \u201cstop-motion\u201d connect\u00e9s \u00e0 la r\u00e9alit\u00e9 chaotique, imparfaite et dr\u00f4le des m\u00e8res modernes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2690a4da elementor-widget elementor-widget-text-editor\" data-id=\"2690a4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette connexion a \u00e9t\u00e9 si puissante que MAM\u00c1 LUCCHETTI a cess\u00e9 d\u2019\u00eatre simplement une marque de p\u00e2tes pour devenir une Propri\u00e9t\u00e9 Intellectuelle licenciable, rivalisant dans les rayons jouets en Argentine avec des personnages Disney ou Pixar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a05383 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"28a05383\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3e2f01 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3e3e2f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales cat\u00e9gories de produits dans lesquelles LUCCHETTI s\u2019est d\u00e9velopp\u00e9e avec succ\u00e8s via les licences de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32cee9ac elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"32cee9ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1220603c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1220603c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales cat\u00e9gories de produits dans lesquelles LUCCHETTI s\u2019est d\u00e9velopp\u00e9e avec succ\u00e8s via les licences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73e338ee elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"73e338ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40d34e02 e-con-full e-flex e-con e-child\" data-id=\"40d34e02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f7756eb e-con-full e-flex e-con e-child\" data-id=\"2f7756eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6772646c elementor-widget elementor-widget-text-editor\" data-id=\"6772646c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jouets et objets de collection<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3094d333 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3094d333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c91a0a3 elementor-widget elementor-widget-text-editor\" data-id=\"2c91a0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Peluches des personnages (Maman, les enfants, le chien)<br \/>Figurines d\u2019action et sets de cuisine pour enfants<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc08fb8 elementor-widget elementor-widget-text-editor\" data-id=\"1fc08fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est la cat\u00e9gorie la plus surprenante. En transformant ses personnages en jouets, la marque est entr\u00e9e dans la chambre des enfants, obtenant une exposition 24\/7 qu\u2019aucune autre marque de p\u00e2tes ne pourrait imaginer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538cee41 elementor-widget elementor-widget-text-editor\" data-id=\"538cee41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPAUX PARTENAIRES<\/strong><\/p><p>Yani Toys<\/p><p>Mooving<\/p><p>Tapimovil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d087f7 e-con-full e-flex e-con e-child\" data-id=\"60d087f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-193d9fea e-con-full e-flex e-con e-child\" data-id=\"193d9fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21241e92 elementor-widget elementor-widget-image\" data-id=\"21241e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"463\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes.webp\" class=\"attachment-full size-full wp-image-9084\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes-300x139.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes-768x356.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a7d9e4 elementor-widget elementor-widget-text-editor\" data-id=\"67a7d9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5949208d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"5949208d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23853d50 e-con-full e-flex e-con e-child\" data-id=\"23853d50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-674957c6 e-con-full e-flex e-con e-child\" data-id=\"674957c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11827667 elementor-widget elementor-widget-text-editor\" data-id=\"11827667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jouets et objets de collection<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f580af4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f580af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9be6fd elementor-widget elementor-widget-text-editor\" data-id=\"2e9be6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Peluches des personnages (Maman, les enfants, le chien)<\/p><p>Figurines d\u2019action et sets de cuisine pour enfants<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c07b14 elementor-widget elementor-widget-text-editor\" data-id=\"24c07b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est la cat\u00e9gorie la plus surprenante. En transformant ses personnages en jouets, la marque est entr\u00e9e dans la chambre des enfants, obtenant une exposition 24\/7 qu\u2019aucune autre marque de p\u00e2tes ne pourrait imaginer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccff708 elementor-widget elementor-widget-text-editor\" data-id=\"5ccff708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPAUX PARTENAIRES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a1a565 elementor-widget elementor-widget-text-editor\" data-id=\"43a1a565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yani Toys<\/p><p>Mooving<\/p><p>Tapimovil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb49892 e-con-full e-flex e-con e-child\" data-id=\"1eb49892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f9e8c1 e-con-full e-flex e-con e-child\" data-id=\"1f9e8c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37dd4dcb elementor-widget elementor-widget-image\" data-id=\"37dd4dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"463\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes.webp\" class=\"attachment-full size-full wp-image-9084\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes-300x139.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-juguetes-768x356.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fdc09 elementor-widget elementor-widget-text-editor\" data-id=\"97fdc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c6e0d39 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"1c6e0d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b82a257 e-con-full e-flex e-con e-child\" data-id=\"6b82a257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24d5ff10 e-con-full e-flex e-con e-child\" data-id=\"24d5ff10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49f1279d e-con-full e-flex e-con e-child\" data-id=\"49f1279d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecdac47 elementor-widget elementor-widget-image\" data-id=\"6ecdac47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole.webp\" class=\"attachment-full size-full wp-image-9085\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole-300x157.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole-768x402.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56912d2 elementor-widget elementor-widget-text-editor\" data-id=\"56912d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57777a95 e-con-full e-flex e-con e-child\" data-id=\"57777a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15abe989 e-con-full e-flex e-con e-child\" data-id=\"15abe989\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365ff19c elementor-widget elementor-widget-text-editor\" data-id=\"365ff19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Papeterie et mat\u00e9riel scolaire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db481b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db481b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf23d6a elementor-widget elementor-widget-text-editor\" data-id=\"5cf23d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cahiers, agendas et \u00e9tiquettes scolaires<br \/>Sacs \u00e0 dos, trousses et sets d\u2019\u00e9criture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b80490 elementor-widget elementor-widget-text-editor\" data-id=\"14b80490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marque a exploit\u00e9 son esth\u00e9tique color\u00e9e et amusante pour dominer le segment scolaire, o\u00f9 la \u00ab\u00a0personnalit\u00e9\u00a0\u00bb est le facteur d\u2019achat num\u00e9ro un.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed608f2 elementor-widget elementor-widget-text-editor\" data-id=\"7ed608f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPAUX PARTENAIRES<\/strong><\/p><p>Mooving<\/p><p>\u00c1ngel Estrada<\/p><p>Ledesma<\/p><p>Cromo<\/p><p>Pizzini \/ Filgo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c553256 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"2c553256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17b17250 e-con-full e-flex e-con e-child\" data-id=\"17b17250\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c131d05 e-con-full e-flex e-con e-child\" data-id=\"c131d05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5411a1e6 elementor-widget elementor-widget-text-editor\" data-id=\"5411a1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Papeterie et mat\u00e9riel scolaire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78209281 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78209281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7641e966 elementor-widget elementor-widget-text-editor\" data-id=\"7641e966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cahiers, agendas et \u00e9tiquettes scolaires<br \/>Sacs \u00e0 dos, trousses et sets d\u2019\u00e9criture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0117ba elementor-widget elementor-widget-text-editor\" data-id=\"4a0117ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marque a exploit\u00e9 son esth\u00e9tique color\u00e9e et amusante pour dominer le segment scolaire, o\u00f9 la \u201cpersonnalit\u00e9\u201d est le facteur d\u2019achat num\u00e9ro un.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6009e6 elementor-widget elementor-widget-text-editor\" data-id=\"3e6009e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPAUX PARTENAIRES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7687c82 elementor-widget elementor-widget-text-editor\" data-id=\"7687c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mooving<\/p><p>\u00c1ngel Estrada<\/p><p>Ledesma<\/p><p>Cromo<\/p><p>Pizzini \/ Filgo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cfd1f65 e-con-full e-flex e-con e-child\" data-id=\"5cfd1f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4187cdc7 e-con-full e-flex e-con e-child\" data-id=\"4187cdc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6eb1ae82 e-con-full e-flex e-con e-child\" data-id=\"6eb1ae82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1b68f3 elementor-widget elementor-widget-image\" data-id=\"6b1b68f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole.webp\" class=\"attachment-full size-full wp-image-9085\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole-300x157.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-cole-768x402.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c872ea elementor-widget elementor-widget-text-editor\" data-id=\"2c872ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-309093f elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"309093f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c15ecb5 e-con-full e-flex e-con e-child\" data-id=\"1c15ecb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10c426ea e-con-full e-flex e-con e-child\" data-id=\"10c426ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b84acf elementor-widget elementor-widget-text-editor\" data-id=\"11b84acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contenu digital et divertissement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3016c1f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3016c1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14af24a7 elementor-widget elementor-widget-text-editor\" data-id=\"14af24a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Musique et sonneries \u2013 ses chansons publicitaires (comme \u00ab El Se\u00f1or del Televisor \u00bb) ont \u00e9t\u00e9 licenci\u00e9es pour des plateformes digitales et t\u00e9l\u00e9chargements<\/p><p>Applications et jeux \u2013 d\u00e9veloppement d\u2019applications mobiles o\u00f9 les personnages interagissent avec les utilisateurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553c19e elementor-widget elementor-widget-text-editor\" data-id=\"553c19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans cette cat\u00e9gorie, LUCCHETTI d\u00e9passe le produit physique pour mon\u00e9tiser sa notori\u00e9t\u00e9 culturelle, g\u00e9n\u00e9rant revenus et valeur de marque \u00e0 travers le divertissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cdf5f9 elementor-widget elementor-widget-text-editor\" data-id=\"56cdf5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPAUX PARTENAIRES<\/strong><\/p><p>Agencia Madre<\/p><p>Reino \/ Wow Studio<\/p><p>PapaMusic et Inaudito<\/p><p>Hans Estudio Gr\u00e1fico \/ Paula Hansen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3458a5ef e-con-full e-flex e-con e-child\" data-id=\"3458a5ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a77cbf3 elementor-widget elementor-widget-image\" data-id=\"4a77cbf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/lucchetti-musica-ribfc34j2w9jdmc8w7bpg7aqymuwadoaamx3acjr7w.webp\" title=\"lucchetti-musica\" alt=\"lucchetti-musica\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c5a101 elementor-widget elementor-widget-text-editor\" data-id=\"77c5a101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5a2af8 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"3b5a2af8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b9b4163 e-con-full e-flex e-con e-child\" data-id=\"6b9b4163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a66b61b e-con-full e-flex e-con e-child\" data-id=\"a66b61b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72036762 elementor-widget elementor-widget-text-editor\" data-id=\"72036762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contenu digital et divertissement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9643780 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9643780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1e699f elementor-widget elementor-widget-text-editor\" data-id=\"5c1e699f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Musique et sonneries \u2013 ses chansons publicitaires (comme \u00ab El Se\u00f1or del Televisor \u00bb) ont \u00e9t\u00e9 licenci\u00e9es pour des plateformes digitales et t\u00e9l\u00e9chargements<\/p><p>Applications et jeux \u2013 d\u00e9veloppement d\u2019applications mobiles o\u00f9 les personnages interagissent avec les utilisateurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c54ed2 elementor-widget elementor-widget-text-editor\" data-id=\"5c54ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans cette cat\u00e9gorie, LUCCHETTI d\u00e9passe le produit physique pour mon\u00e9tiser sa notori\u00e9t\u00e9 culturelle, g\u00e9n\u00e9rant revenus et valeur de marque \u00e0 travers le divertissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0fed88 elementor-widget elementor-widget-text-editor\" data-id=\"2a0fed88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPAUX PARTENAIRES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7079fdfc elementor-widget elementor-widget-text-editor\" data-id=\"7079fdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agencia Madre<\/p><p>Reino \/ Wow Studio<\/p><p>PapaMusic et Inaudito<\/p><p>Hans Estudio Gr\u00e1fico \/ Paula Hansen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e321579 e-con-full e-flex e-con e-child\" data-id=\"6e321579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1dddcdc7 e-con-full e-flex e-con e-child\" data-id=\"1dddcdc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d871401 elementor-widget elementor-widget-image\" data-id=\"4d871401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"797\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-musica.webp\" class=\"attachment-full size-full wp-image-9086\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-musica.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-musica-300x239.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/lucchetti-musica-768x612.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e06f0a elementor-widget elementor-widget-text-editor\" data-id=\"45e06f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-164754d5 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"164754d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63fa7e82 e-con-full e-flex e-con e-child\" data-id=\"63fa7e82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73cf246f e-con-full e-flex e-con e-child\" data-id=\"73cf246f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7615c825 e-con-full e-flex e-con e-child\" data-id=\"7615c825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523052c3 elementor-widget elementor-widget-image\" data-id=\"523052c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"543\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar.webp\" class=\"attachment-full size-full wp-image-9087\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar-300x163.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar-768x417.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7b9da5 elementor-widget elementor-widget-text-editor\" data-id=\"2c7b9da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-593099cf e-con-full e-flex e-con e-child\" data-id=\"593099cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53fad136 e-con-full e-flex e-con e-child\" data-id=\"53fad136\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d95982d elementor-widget elementor-widget-text-editor\" data-id=\"2d95982d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maison et bazar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606afe3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"606afe3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6df59f elementor-widget elementor-widget-text-editor\" data-id=\"c6df59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bo\u00eetes herm\u00e9tiques, tabliers de cuisine et nappes<br \/>Sets de vaisselle pour enfants avec les personnages<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c26bf elementor-widget elementor-widget-text-editor\" data-id=\"a2c26bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette cat\u00e9gorie est le pont parfait entre le \u00ab\u00a0Core Business\u00a0\u00bb (l\u2019alimentation) et le \u00ab\u00a0Lifestyle\u00a0\u00bb (le design du foyer).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e129fe elementor-widget elementor-widget-text-editor\" data-id=\"69e129fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPAUX PARTENAIRES<\/strong><\/p><p>Colker<\/p><p>Mooving<\/p><p>Carol \/ Plasti-Met<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-614dadca elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"614dadca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cbc83da e-con-full e-flex e-con e-child\" data-id=\"7cbc83da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e702a6c e-con-full e-flex e-con e-child\" data-id=\"2e702a6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c3e7ec elementor-widget elementor-widget-text-editor\" data-id=\"36c3e7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maison et bazar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e33617a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e33617a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf16b39 elementor-widget elementor-widget-text-editor\" data-id=\"cf16b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bo\u00eetes herm\u00e9tiques, tabliers de cuisine et nappes<\/p><p>Sets de vaisselle pour enfants avec les personnages<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797e3aae elementor-widget elementor-widget-text-editor\" data-id=\"797e3aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette cat\u00e9gorie est le pont parfait entre le \u201cCore Business\u201d (l\u2019alimentation) et le \u201cLifestyle\u201d (le design du foyer).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627cc9b2 elementor-widget elementor-widget-text-editor\" data-id=\"627cc9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPAUX PARTENAIRES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e35500 elementor-widget elementor-widget-text-editor\" data-id=\"20e35500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Colker<\/p><p>Mooving<\/p><p>Carol \/ Plasti-Met<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-241dc7cf e-con-full e-flex e-con e-child\" data-id=\"241dc7cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a120204 e-con-full e-flex e-con e-child\" data-id=\"7a120204\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41e10412 e-con-full e-flex e-con e-child\" data-id=\"41e10412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb30354 elementor-widget elementor-widget-image\" data-id=\"cb30354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"543\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar.webp\" class=\"attachment-full size-full wp-image-9087\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar-300x163.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Lucchetti-hogar-768x417.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5396da elementor-widget elementor-widget-text-editor\" data-id=\"4e5396da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Images \u00e0 titre illustratif uniquement, les produits r\u00e9els peuvent varier<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bcaa212 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5bcaa212\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fef6f25 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fef6f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principaux pays d\u2019expansion de LUCCHETTI via les licences de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7139bf6d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"7139bf6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43604e67 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43604e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principaux pays d\u2019expansion de LUCCHETTI via les licences de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ec1b608 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"2ec1b608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d52bb2b e-con-full e-flex e-con e-child\" data-id=\"1d52bb2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-62935f9a e-grid e-con-full e-con e-child\" data-id=\"62935f9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2b6412 elementor-widget elementor-widget-image\" data-id=\"1d2b6412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ArgentinaFlag-75-ribzgcph0zvar2r16f48yzdnw0dokcd37aqyypi2v4.webp\" title=\"ArgentinaFlag-75\" alt=\"ArgentinaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe2da09 elementor-widget elementor-widget-image\" data-id=\"4fe2da09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/UruguayFlag-75-2-ribzkh7z0tilpgrb37bawxwhqw1ociqofptosfdvk0.webp\" title=\"UruguayFlag-75\" alt=\"UruguayFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78458b74 elementor-widget elementor-widget-image\" data-id=\"78458b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ParaguayFlag-75-ribhchmtf7in6dm9lncgsh7p69bwgyifkvinkk0xz4.webp\" title=\"ParaguayFlag-75\" alt=\"ParaguayFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651f4ffd elementor-widget elementor-widget-heading\" data-id=\"651f4ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bastion du C\u00f4ne Sud<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4eb8e4 elementor-widget elementor-widget-heading\" data-id=\"c4eb8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARGENTINE + URUGUAY + PARAGUAY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf2420f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1bf2420f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9d7144 elementor-widget elementor-widget-text-editor\" data-id=\"7b9d7144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette r\u00e9gion constitue le noyau de la propri\u00e9t\u00e9 intellectuelle, o\u00f9 la narration des personnages a atteint une p\u00e9n\u00e9tration culturelle d\u00e9passant la simple consommation de masse.<\/p><p><strong>Argentine comme hub de maturit\u00e9<\/strong> : \u00e9picentre o\u00f9 le programme de licences a atteint son plein d\u00e9veloppement, rivalisant dans des cat\u00e9gories non alimentaires comme les jouets et la papeterie.<\/p><p><strong>Actif de diff\u00e9renciation<\/strong> : en Uruguay et au Paraguay, le charisme de l\u2019IP facilite l\u2019exportation du produit et permet des ex\u00e9cutions strat\u00e9giques en bazar et en promotions de collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64260be9 e-con-full e-flex e-con e-child\" data-id=\"64260be9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-250fc539 e-grid e-con-full e-con e-child\" data-id=\"250fc539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d80a2b0 elementor-widget elementor-widget-image\" data-id=\"3d80a2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/MexicoFlag-75-ri9phbgmgy4injak5bhfc5z83nnjlpyl517b9z13pc.webp\" title=\"MexicoFlag-75\" alt=\"MexicoFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fd790d elementor-widget elementor-widget-image\" data-id=\"67fd790d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ColombiaFlag-75-ribzgvi8tol179zq4n8scumvrpt0uafpxvsok8q7eo.webp\" title=\"ColombiaFlag-75\" alt=\"ColombiaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79923d1f elementor-widget elementor-widget-image\" data-id=\"79923d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/PeruFlag-75-ribhtbwpvckl6v5m9fetyq80bsbndqdaw8au4120hs.webp\" title=\"PeruFlag-75\" alt=\"PeruFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5426547d elementor-widget elementor-widget-image\" data-id=\"5426547d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/BoliviaFlag-75-ribhu51pr7oh6rzaja09m0vaqqc10ckzc8ivzlut4w.webp\" title=\"BoliviaFlag-75\" alt=\"BoliviaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26973098 elementor-widget elementor-widget-heading\" data-id=\"26973098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s d\u2019expansion par Propri\u00e9t\u00e9 Intellectuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e658628 elementor-widget elementor-widget-heading\" data-id=\"6e658628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEXIQUE + COLOMBIE + P\u00c9ROU + BOLIVIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34018f93 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"34018f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3337623 elementor-widget elementor-widget-text-editor\" data-id=\"3337623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans ces territoires, la strat\u00e9gie repose sur la licence de contenu et le positionnement multim\u00e9dia.<\/p><p><strong>Ph\u00e9nom\u00e8ne d\u2019audience au Mexique<\/strong> : les personnages fonctionnent comme des actifs digitaux \u00e0 fort impact (stars YouTube), atteignant une p\u00e9n\u00e9tration culturelle qui d\u00e9passe le produit alimentaire.<\/p><p><strong>Fid\u00e9lisation dans la zone andine<\/strong> : la \u00ab\u00a0licence d\u2019image\u00a0\u00bb est utilis\u00e9e dans les campagnes digitales et activations promotionnelles, permettant \u00e0 LUCCHETTI de rivaliser dans l\u2019esprit du consommateur face \u00e0 des marques locales mieux implant\u00e9es physiquement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e8d32ec elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"4e8d32ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-526bf79c e-con-full e-flex e-con e-child\" data-id=\"526bf79c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-266db685 e-con-full e-flex e-con e-child\" data-id=\"266db685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-797db8eb elementor-widget elementor-widget-image\" data-id=\"797db8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/USFlag-75-ri9peg2dl66z6fgqx2sgpw2ir9t630k42tfwhjaeps.webp\" title=\"USFlag-75\" alt=\"USFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3394716d elementor-widget elementor-widget-heading\" data-id=\"3394716d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9 de nostalgie et d\u2019identit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694b0b46 elementor-widget elementor-widget-heading\" data-id=\"694b0b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3916fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b3916fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f39fed elementor-widget elementor-widget-text-editor\" data-id=\"64f39fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sur le march\u00e9 am\u00e9ricain, la marque op\u00e8re sous un mod\u00e8le de \u00ab\u00a0branding de nostalgie\u00a0\u00bb, o\u00f9 la propri\u00e9t\u00e9 intellectuelle agit comme principal moteur de diff\u00e9renciation aupr\u00e8s de la diaspora latino.<\/p><p><strong>Capitalisation du lien \u00e9motionnel<\/strong> : les personnages servent d\u2019ancrage identitaire culturel, positionnant le produit comme un \u00ab\u00a0produit de connexion\u00a0\u00bb essentiel pour le consommateur expatri\u00e9.<\/p><p><strong>Maximisation de valeur et efficacit\u00e9 retail<\/strong> : l\u2019esth\u00e9tique disruptive transforme une commodit\u00e9 import\u00e9e en produit premium, permettant des prix sup\u00e9rieurs et une meilleure rentabilit\u00e9 gr\u00e2ce \u00e0 une moindre d\u00e9pendance \u00e0 la publicit\u00e9 traditionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-394f9992 e-con-full e-flex e-con e-child\" data-id=\"394f9992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e580827 e-con-full e-flex e-con e-child\" data-id=\"5e580827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ebe910 elementor-widget elementor-widget-image\" data-id=\"19ebe910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/SpainFlag-75-ri9p1s6niiuwrjuxv3qeml3yne85dtaao51eqc2cjk.webp\" title=\"SpainFlag-75\" alt=\"SpainFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3036b8d3 elementor-widget elementor-widget-heading\" data-id=\"3036b8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pont culturel avec l\u2019Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff35b72 elementor-widget elementor-widget-heading\" data-id=\"2ff35b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESPAGNE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce862c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ce862c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2221e788 elementor-widget elementor-widget-text-editor\" data-id=\"2221e788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019Espagne agit comme porte d\u2019entr\u00e9e strat\u00e9gique impuls\u00e9e par la diaspora, o\u00f9 le \u00ab\u00a0branding de nostalgie\u00a0\u00bb et le charisme de l\u2019IP positionnent des produits basiques comme r\u00e9f\u00e9rences d\u2019authenticit\u00e9.<\/p><p><strong>Connexion culturelle<\/strong> : l\u2019esth\u00e9tique disruptive des personnages fonctionne comme un pont \u00e9motionnel reliant les nouvelles g\u00e9n\u00e9rations \u00e0 leurs racines.<\/p><p><strong>Diff\u00e9renciation par l\u2019identit\u00e9<\/strong> : la valeur de la propri\u00e9t\u00e9 intellectuelle permet \u00e0 un produit essentiel de d\u00e9passer sa fonction basique et de devenir un symbole d\u2019identit\u00e9 latino-am\u00e9ricaine face \u00e0 l\u2019offre locale conventionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c023a4 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"58c023a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-403a4008 e-con-full e-flex e-con e-child\" data-id=\"403a4008\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d60604 e-grid e-con-full e-con e-child\" data-id=\"2d60604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c878626 elementor-widget elementor-widget-image\" data-id=\"6c878626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ArgentinaFlag-75-ribzgcph0zv9q8vtgm6mjml5vbgh01rj2mh2v26by8.webp\" title=\"ArgentinaFlag-75\" alt=\"ArgentinaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561f58c4 elementor-widget elementor-widget-image\" data-id=\"561f58c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ParaguayFlag-75-ribhchmtf7im5jr1vueud4f75keownwvg78rgwp728.webp\" title=\"ParaguayFlag-75\" alt=\"ParaguayFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d74e34 elementor-widget elementor-widget-image\" data-id=\"31d74e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/UruguayFlag-75-2-ribzkh7z0tikomw3dedohl3zq74gs854b1jsos24n4.webp\" title=\"UruguayFlag-75\" alt=\"UruguayFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfffcaf elementor-widget elementor-widget-heading\" data-id=\"4bfffcaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bastion du C\u00f4ne Sud<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a7604c elementor-widget elementor-widget-heading\" data-id=\"24a7604c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARGENTINE + URUGUAY + PARAGUAY\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e69704 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73e69704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc325ec elementor-widget elementor-widget-text-editor\" data-id=\"4bc325ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cette r\u00e9gion constitue le noyau de la propri\u00e9t\u00e9 intellectuelle, o\u00f9 la narration des personnages a atteint une p\u00e9n\u00e9tration culturelle d\u00e9passant la simple consommation de masse.<\/p><p><strong>Argentine comme hub de maturit\u00e9<\/strong>\u00a0: \u00e9picentre o\u00f9 le programme de licences a atteint son plein d\u00e9veloppement, rivalisant dans des cat\u00e9gories non alimentaires comme les jouets et la papeterie.<\/p><p><strong>Actif de diff\u00e9renciation<\/strong>\u00a0: en Uruguay et au Paraguay, le charisme de l\u2019IP facilite l\u2019exportation du produit et permet des ex\u00e9cutions strat\u00e9giques en bazar et en promotions de collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-458ab08d e-con-full e-flex e-con e-child\" data-id=\"458ab08d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-72c4f102 e-grid e-con-full e-con e-child\" data-id=\"72c4f102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20912900 elementor-widget elementor-widget-image\" data-id=\"20912900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/MexicoFlag-75-ri9phbgmgy4hmpfcfijswt6q2yqc1fd10cxf6bpcsg.webp\" title=\"MexicoFlag-75\" alt=\"MexicoFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abc5670 elementor-widget elementor-widget-image\" data-id=\"2abc5670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ColombiaFlag-75-ribzgvi8tol06g4ieub5xhudr0vt9zu5t7isgleghs.webp\" title=\"ColombiaFlag-75\" alt=\"ColombiaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fc7510 elementor-widget elementor-widget-image\" data-id=\"72fc7510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/PeruFlag-75-ribhtbwpvckk61aejmh7jdfib3eftfrqrk0y0dq9kw.webp\" title=\"PeruFlag-75\" alt=\"PeruFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f825df3 elementor-widget elementor-widget-image\" data-id=\"3f825df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/BoliviaFlag-75-ribhu51pr7og5y42th2n6o2sq1etg1zf7k8zvyj280.webp\" title=\"BoliviaFlag-75\" alt=\"BoliviaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2102c73a elementor-widget elementor-widget-heading\" data-id=\"2102c73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9s d\u2019expansion par Propri\u00e9t\u00e9 Intellectuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49193f61 elementor-widget elementor-widget-heading\" data-id=\"49193f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEXIQUE + COLOMBIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4fcdb7 elementor-widget elementor-widget-heading\" data-id=\"5b4fcdb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u00c9ROU + BOLIVIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d38cea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76d38cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc2336a elementor-widget elementor-widget-text-editor\" data-id=\"6bc2336a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans ces territoires, la strat\u00e9gie repose sur la licence de contenu et le positionnement multim\u00e9dia.<\/p><p><strong>Ph\u00e9nom\u00e8ne d\u2019audience au Mexique<\/strong>\u00a0: les personnages fonctionnent comme des actifs digitaux \u00e0 fort impact (stars YouTube), atteignant une p\u00e9n\u00e9tration culturelle qui d\u00e9passe le produit alimentaire.<\/p><p><strong>Fid\u00e9lisation dans la zone andine<\/strong>\u00a0: la \u201clicence d\u2019image\u201d est utilis\u00e9e dans les campagnes digitales et activations promotionnelles, permettant \u00e0 LUCCHETTI de rivaliser dans l\u2019esprit du consommateur face \u00e0 des marques locales mieux implant\u00e9es physiquement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691ed7cd e-con-full e-flex e-con e-child\" data-id=\"691ed7cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58bc441b e-con-full e-flex e-con e-child\" data-id=\"58bc441b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d52fc5 elementor-widget elementor-widget-image\" data-id=\"64d52fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/USFlag-75-ri9peg2dl66y5llj79uuaja0qkvyipyjy560dvynsw.webp\" title=\"USFlag-75\" alt=\"USFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8f6840 elementor-widget elementor-widget-heading\" data-id=\"3e8f6840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">March\u00e9 de nostalgie et d\u2019identit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5271019c elementor-widget elementor-widget-heading\" data-id=\"5271019c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654e198c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"654e198c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1869e08 elementor-widget elementor-widget-text-editor\" data-id=\"1869e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sur le march\u00e9 am\u00e9ricain, la marque op\u00e8re sous un mod\u00e8le de \u201cbranding de nostalgie\u201d, o\u00f9 la propri\u00e9t\u00e9 intellectuelle agit comme principal moteur de diff\u00e9renciation aupr\u00e8s de la diaspora latino.<\/p><p><strong>Capitalisation du lien \u00e9motionnel<\/strong>\u00a0: les personnages servent d\u2019ancrage identitaire culturel, positionnant le produit comme un \u201cproduit de connexion\u201d essentiel pour le consommateur expatri\u00e9.<\/p><p><strong>Maximisation de valeur et efficacit\u00e9 retail<\/strong>\u00a0: l\u2019esth\u00e9tique disruptive transforme une commodit\u00e9 import\u00e9e en produit premium, permettant des prix sup\u00e9rieurs et une meilleure rentabilit\u00e9 gr\u00e2ce \u00e0 une moindre d\u00e9pendance \u00e0 la publicit\u00e9 traditionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d288910 e-con-full e-flex e-con e-child\" data-id=\"4d288910\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-798997ba e-con-full e-flex e-con e-child\" data-id=\"798997ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4adb6877 elementor-widget elementor-widget-image\" data-id=\"4adb6877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/SpainFlag-75-ri9p1s6niiuvqpzq5ass78bgmpaxtioqjgrimoqlmo.webp\" title=\"SpainFlag-75\" alt=\"SpainFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4441c7d1 elementor-widget elementor-widget-heading\" data-id=\"4441c7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pont culturel avec l\u2019Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59181054 elementor-widget elementor-widget-heading\" data-id=\"59181054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESPAGNE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a2943d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"22a2943d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c26dae elementor-widget elementor-widget-text-editor\" data-id=\"34c26dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019Espagne agit comme porte d\u2019entr\u00e9e strat\u00e9gique impuls\u00e9e par la diaspora, o\u00f9 le \u201cbranding de nostalgie\u201d et le charisme de l\u2019IP positionnent des produits basiques comme r\u00e9f\u00e9rences d\u2019authenticit\u00e9.<\/p><p><strong>Connexion culturelle<\/strong>\u00a0: l\u2019esth\u00e9tique disruptive des personnages fonctionne comme un pont \u00e9motionnel reliant les nouvelles g\u00e9n\u00e9rations \u00e0 leurs racines.<\/p><p><strong>Diff\u00e9renciation par l\u2019identit\u00e9<\/strong>\u00a0: la valeur de la propri\u00e9t\u00e9 intellectuelle permet \u00e0 un produit essentiel de d\u00e9passer sa fonction basique et de devenir un symbole d\u2019identit\u00e9 latino-am\u00e9ricaine face \u00e0 l\u2019offre locale conventionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1de577e3 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"1de577e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748a42a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"748a42a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats du programme de licences de marque de LUCCHETTI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b54d4f2 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"4b54d4f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41cb4c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f41cb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats du programme de licences de marque de LUCCHETTI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd1650c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5bd1650c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f6fd64a e-con-full e-flex e-con e-child\" data-id=\"4f6fd64a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-735efa1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"735efa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-expand-arrows-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 344v112a23.94 23.94 0 0 1-24 24H312c-21.39 0-32.09-25.9-17-41l36.2-36.2L224 295.6 116.77 402.9 153 439c15.09 15.1 4.39 41-17 41H24a23.94 23.94 0 0 1-24-24V344c0-21.4 25.89-32.1 41-17l36.19 36.2L184.46 256 77.18 148.7 41 185c-15.1 15.1-41 4.4-41-17V56a23.94 23.94 0 0 1 24-24h112c21.39 0 32.09 25.9 17 41l-36.2 36.2L224 216.4l107.23-107.3L295 73c-15.09-15.1-4.39-41 17-41h112a23.94 23.94 0 0 1 24 24v112c0 21.4-25.89 32.1-41 17l-36.19-36.2L263.54 256l107.28 107.3L407 327.1c15.1-15.2 41-4.5 41 16.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c348a2f elementor-widget elementor-widget-heading\" data-id=\"c348a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PORT\u00c9E DES LICENCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f42baf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f42baf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b00e40 elementor-widget elementor-widget-text-editor\" data-id=\"22b00e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>D\u00e9marchandisation<\/strong> : passage d\u2019une comp\u00e9tition sur quelques centimes par paquet de p\u00e2tes \u00e0 la vente d\u2019une peluche \u00e9quivalente \u00e0 la valeur de 50 paquets.<\/p><p><strong>Lien \u00e9motionnel<\/strong> : les licences ont permis \u00e0 la marque d\u2019accompagner le consommateur dans les moments de jeu et d\u2019\u00e9tude, et pas seulement \u00e0 table.<\/p><p><strong>Fid\u00e9lit\u00e9 transg\u00e9n\u00e9rationnelle<\/strong> : les enfants ayant port\u00e9 le sac MAM\u00c1 LUCCHETTI sont aujourd\u2019hui les adultes qui choisissent la marque au supermarch\u00e9 par nostalgie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60723cff e-con-full e-flex e-con e-child\" data-id=\"60723cff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50989c40 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"50989c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chess\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M74 208H64a16 16 0 0 0-16 16v16a16 16 0 0 0 16 16h15.94A535.78 535.78 0 0 1 64 384h128a535.78 535.78 0 0 1-15.94-128H192a16 16 0 0 0 16-16v-16a16 16 0 0 0-16-16h-10l33.89-90.38a16 16 0 0 0-15-21.62H144V64h24a8 8 0 0 0 8-8V40a8 8 0 0 0-8-8h-24V8a8 8 0 0 0-8-8h-16a8 8 0 0 0-8 8v24H88a8 8 0 0 0-8 8v16a8 8 0 0 0 8 8h24v32H55.09a16 16 0 0 0-15 21.62zm173.16 251.58L224 448v-16a16 16 0 0 0-16-16H48a16 16 0 0 0-16 16v16L8.85 459.58A16 16 0 0 0 0 473.89V496a16 16 0 0 0 16 16h224a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31zm92.77-157.78l-3.29 82.2h126.72l-3.29-82.21 24.6-20.79A32 32 0 0 0 496 256.54V198a6 6 0 0 0-6-6h-26.38a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H373.1a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H310a6 6 0 0 0-6 6v58.6a32 32 0 0 0 11.36 24.4zM384 304a16 16 0 0 1 32 0v32h-32zm119.16 155.58L480 448v-16a16 16 0 0 0-16-16H336a16 16 0 0 0-16 16v16l-23.15 11.58a16 16 0 0 0-8.85 14.31V496a16 16 0 0 0 16 16h192a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430c3dfa elementor-widget elementor-widget-heading\" data-id=\"430c3dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPACT STRAT\u00c9GIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fecca1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fecca1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd90c7c elementor-widget elementor-widget-text-editor\" data-id=\"5bd90c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Humanisation de la marque<\/strong> : LUCCHETTI n\u2019est plus une entreprise froide, mais \u00ab\u00a0cette famille qui ressemble \u00e0 la mienne\u00a0\u00bb.<\/p><p><strong>\u00c9lasticit\u00e9 extr\u00eame<\/strong> : d\u00e9monstration qu\u2019une marque alimentaire peut exister dans un magasin de jouets si elle poss\u00e8de une narration forte.<\/p><p><strong>Revenus alternatifs<\/strong> : les royalties g\u00e9n\u00e9r\u00e9es par des produits qu\u2019elle ne fabrique pas constituent une ligne de revenus hautement rentable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-355c4e16 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"355c4e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70a85d80 e-con-full e-flex e-con e-child\" data-id=\"70a85d80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6d36cc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7a6d36cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-expand-arrows-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 344v112a23.94 23.94 0 0 1-24 24H312c-21.39 0-32.09-25.9-17-41l36.2-36.2L224 295.6 116.77 402.9 153 439c15.09 15.1 4.39 41-17 41H24a23.94 23.94 0 0 1-24-24V344c0-21.4 25.89-32.1 41-17l36.19 36.2L184.46 256 77.18 148.7 41 185c-15.1 15.1-41 4.4-41-17V56a23.94 23.94 0 0 1 24-24h112c21.39 0 32.09 25.9 17 41l-36.2 36.2L224 216.4l107.23-107.3L295 73c-15.09-15.1-4.39-41 17-41h112a23.94 23.94 0 0 1 24 24v112c0 21.4-25.89 32.1-41 17l-36.19-36.2L263.54 256l107.28 107.3L407 327.1c15.1-15.2 41-4.5 41 16.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122ca5c4 elementor-widget elementor-widget-heading\" data-id=\"122ca5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PORT\u00c9E DES LICENCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d8b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75d8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770c71e3 elementor-widget elementor-widget-text-editor\" data-id=\"770c71e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>D\u00e9marchandisation<\/strong>\u00a0: passage d\u2019une comp\u00e9tition sur quelques centimes par paquet de p\u00e2tes \u00e0 la vente d\u2019une peluche \u00e9quivalente \u00e0 la valeur de 50 paquets.<\/p><p><strong>Lien \u00e9motionnel<\/strong>\u00a0: les licences ont permis \u00e0 la marque d\u2019accompagner le consommateur dans les moments de jeu et d\u2019\u00e9tude, et pas seulement \u00e0 table.<\/p><p><strong>Fid\u00e9lit\u00e9 transg\u00e9n\u00e9rationnelle<\/strong>\u00a0: les enfants ayant port\u00e9 le sac MAM\u00c1 LUCCHETTI sont aujourd\u2019hui les adultes qui choisissent la marque au supermarch\u00e9 par nostalgie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22bb0b90 e-con-full e-flex e-con e-child\" data-id=\"22bb0b90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3224eaa1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3224eaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chess\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M74 208H64a16 16 0 0 0-16 16v16a16 16 0 0 0 16 16h15.94A535.78 535.78 0 0 1 64 384h128a535.78 535.78 0 0 1-15.94-128H192a16 16 0 0 0 16-16v-16a16 16 0 0 0-16-16h-10l33.89-90.38a16 16 0 0 0-15-21.62H144V64h24a8 8 0 0 0 8-8V40a8 8 0 0 0-8-8h-24V8a8 8 0 0 0-8-8h-16a8 8 0 0 0-8 8v24H88a8 8 0 0 0-8 8v16a8 8 0 0 0 8 8h24v32H55.09a16 16 0 0 0-15 21.62zm173.16 251.58L224 448v-16a16 16 0 0 0-16-16H48a16 16 0 0 0-16 16v16L8.85 459.58A16 16 0 0 0 0 473.89V496a16 16 0 0 0 16 16h224a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31zm92.77-157.78l-3.29 82.2h126.72l-3.29-82.21 24.6-20.79A32 32 0 0 0 496 256.54V198a6 6 0 0 0-6-6h-26.38a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H373.1a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H310a6 6 0 0 0-6 6v58.6a32 32 0 0 0 11.36 24.4zM384 304a16 16 0 0 1 32 0v32h-32zm119.16 155.58L480 448v-16a16 16 0 0 0-16-16H336a16 16 0 0 0-16 16v16l-23.15 11.58a16 16 0 0 0-8.85 14.31V496a16 16 0 0 0 16 16h192a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c485d8d elementor-widget elementor-widget-heading\" data-id=\"4c485d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPACT STRAT\u00c9GIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61433b03 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61433b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7428f2 elementor-widget elementor-widget-text-editor\" data-id=\"f7428f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Humanisation de la marque<\/strong>\u00a0: LUCCHETTI n\u2019est plus une entreprise froide, mais \u201ccette famille qui ressemble \u00e0 la mienne\u201d.<\/p><p><strong>\u00c9lasticit\u00e9 extr\u00eame<\/strong>\u00a0: d\u00e9monstration qu\u2019une marque alimentaire peut exister dans un magasin de jouets si elle poss\u00e8de une narration forte.<\/p><p><strong>Revenus alternatifs<\/strong>\u00a0: les royalties g\u00e9n\u00e9r\u00e9es par des produits qu\u2019elle ne fabrique pas constituent une ligne de revenus hautement rentable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0defd7 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"a0defd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ca3968 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"12ca3968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a118558 e-grid elementor-hidden-mobile e-con-boxed e-con e-parent\" data-id=\"a118558\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bc61ef0 e-con-full e-flex e-con e-child\" data-id=\"4bc61ef0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e039c elementor-widget elementor-widget-heading\" data-id=\"8e039c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/PERSONALIDAD%20SOBRE%20PRODUCTO\">EXPANSION \u00c0 FAIBLE RISQUE<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af08f80 elementor-widget elementor-widget-text-editor\" data-id=\"1af08f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La licence ne vend pas des p\u00e2tes, elle vend l\u2019humour et l\u2019empathie de ses personnages<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ad3b20 e-con-full e-flex e-con e-child\" data-id=\"39ad3b20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c0613c elementor-widget elementor-widget-heading\" data-id=\"50c0613c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OCCUPATION DES ESPACES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6333b94a elementor-widget elementor-widget-text-editor\" data-id=\"6333b94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 ses partenaires, la marque est sortie de la cuisine pour entrer dans la chambre d\u2019enfant, la salle de classe et l\u2019univers digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac311f6 e-con-full e-flex e-con e-child\" data-id=\"ac311f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ca7a6e elementor-widget elementor-widget-heading\" data-id=\"18ca7a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAS D'\u00c9TUDE MONDIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8785ee elementor-widget elementor-widget-text-editor\" data-id=\"6e8785ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cit\u00e9 internationalement comme exemple parfait de la mani\u00e8re dont le branding \u00e9motionnel peut briser toutes les barri\u00e8res traditionnelles de cat\u00e9gorie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35d03816 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"35d03816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bea3049 elementor-widget elementor-widget-text-editor\" data-id=\"2bea3049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le cas de MAM\u00c1 LUCCHETTI d\u00e9montre que l\u2019humour permet \u00e0 une marque de transcender la cuisine et de s\u2019int\u00e9grer dans l\u2019intimit\u00e9 du foyer. L\u2019usage des licences a \u00e9t\u00e9 cl\u00e9 pour briser les st\u00e9r\u00e9otypes et donner \u00e0 la marque une \u00e9lasticit\u00e9 \u00e9motionnelle unique, lui permettant d\u2019habiter des espaces et des cat\u00e9gories \u00e9loign\u00e9s de son secteur d\u2019origine.<\/p><p>En d\u00e9finitive, la marque a cess\u00e9 d\u2019\u00eatre un simple fournisseur alimentaire pour devenir un acteur actif de la culture populaire et du divertissement familial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5145779c elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"5145779c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60e07 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b60e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63e73981 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"63e73981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17f48052 e-con-full e-flex e-con e-child\" data-id=\"17f48052\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c51972 elementor-widget elementor-widget-heading\" data-id=\"23c51972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXPANSION \u00c0 FAIBLE RISQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408aaaa9 elementor-widget elementor-widget-text-editor\" data-id=\"408aaaa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La licence ne vend pas des p\u00e2tes, elle vend l\u2019humour et l\u2019empathie de ses personnages<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bff2460 e-con-full e-flex e-con e-child\" data-id=\"1bff2460\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cf1ca1 elementor-widget elementor-widget-heading\" data-id=\"66cf1ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OCCUPATION DES ESPACES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ac9b91 elementor-widget elementor-widget-text-editor\" data-id=\"59ac9b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 ses partenaires, la marque est sortie de la cuisine pour entrer dans la chambre d\u2019enfant, la salle de classe et l\u2019univers digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2206622 e-con-full e-flex e-con e-child\" data-id=\"2206622\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35587f12 elementor-widget elementor-widget-heading\" data-id=\"35587f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAS D'\u00c9TUDE MONDIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464342ad elementor-widget elementor-widget-text-editor\" data-id=\"464342ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cit\u00e9 internationalement comme exemple parfait de la mani\u00e8re dont le branding \u00e9motionnel peut briser toutes les barri\u00e8res traditionnelles de cat\u00e9gorie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a454d45 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"a454d45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640e92ba elementor-widget elementor-widget-text-editor\" data-id=\"640e92ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le cas de MAM\u00c1 LUCCHETTI d\u00e9montre que l\u2019humour permet \u00e0 une marque de transcender la cuisine et de s\u2019int\u00e9grer dans l\u2019intimit\u00e9 du foyer. L\u2019usage des licences a \u00e9t\u00e9 cl\u00e9 pour briser les st\u00e9r\u00e9otypes et donner \u00e0 la marque une \u00e9lasticit\u00e9 \u00e9motionnelle unique, lui permettant d\u2019habiter des espaces et des cat\u00e9gories \u00e9loign\u00e9s de son secteur d\u2019origine.<\/p><p>En d\u00e9finitive, la marque a cess\u00e9 d\u2019\u00eatre un simple fournisseur alimentaire pour devenir un acteur actif de la culture populaire et du divertissement familial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46bce2b elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"46bce2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143be985 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"143be985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/valorisbrandsgroup.com\/fr\/#cas\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR LES AUTRES \u00c9TUDES DE CAS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434a0dd7 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"434a0dd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616839e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"616839e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/valorisbrandsgroup.com\/fr\/#casphone\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOIR LES AUTRES \u00c9TUDES DE CAS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75176b59 e-con-full e-flex e-con e-parent\" data-id=\"75176b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6740ac44 elementor-widget elementor-widget-text-editor\" data-id=\"6740ac44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8297\" class=\"elementor elementor-8297\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec496a6 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"5ec496a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9862d2 elementor-widget elementor-widget-image\" data-id=\"3d9862d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/Logo-ValorisBrandsLicensing-Blanco-rfuq4r2u4ezwu39i8zye71uxioqyvkjbltqq0606lo.webp\" title=\"Logo-ValorisBrandsLicensing-Blanco\" alt=\"Logo-ValorisBrandsLicensing-Blanco\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa45e5e e-flex e-con-boxed e-con e-child\" data-id=\"2fa45e5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25995b1e elementor-widget elementor-widget-text-editor\" data-id=\"25995b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/fr\/copyright\/\" target=\"_blank\" rel=\"noopener\">\u00a9 Valoris Brands Group<\/a> | 2026 | Tous Droits R\u00e9serv\u00e9s\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9aaf14 elementor-widget elementor-widget-text-editor\" data-id=\"4a9aaf14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/\" target=\"_blank\" rel=\"noopener\">Politique de confidentialit\u00e9<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/#mentions\" target=\"_blank\" rel=\"noopener\">Mentions l\u00e9gales<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/#cookies\" target=\"_blank\" rel=\"noopener\">Politique de Cookies<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71248ecd elementor-icon-list--layout-inline elementor-mobile-align-center elementor-align-center elementor-widget__width-inherit elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71248ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:818-758-4076\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AM\u00c9RIQUES: +1 (123) 456-7890 | EUROPE: +34 609 48 74 45<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-229976a1 e-con-full e-flex e-con e-parent\" data-id=\"229976a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9969199 elementor-widget elementor-widget-text-editor\" data-id=\"9969199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8303\" class=\"elementor elementor-8303\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c8d4be e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"39c8d4be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e02d88d elementor-widget elementor-widget-image\" data-id=\"2e02d88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img 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data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/\" target=\"_blank\" rel=\"noopener\">Politique de confidentialit\u00e9<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/#mentions\" target=\"_blank\" rel=\"noopener\">Mentions l\u00e9gales<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/fr\/mentions-legales\/#cookies\" target=\"_blank\" rel=\"noopener\">Politique de Cookies<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca65d31 elementor-icon-list--layout-inline elementor-mobile-align-center elementor-align-center elementor-widget__width-inherit elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ca65d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:818-758-4076\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AM\u00c9RIQUES: +1 (123) 456-7890 | EUROPE: +34 609 48 74 45<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Du garde-manger aux personnages humoristiques, un succ\u00e8s&#8230; tr\u00e8s anim\u00e9 ! Du garde-manger aux personnages humoristiques, un succ\u00e8s&#8230; tr\u00e8s anim\u00e9 ! MAM\u00c1 LUCCHETTI, marque leader sur le march\u00e9 des p\u00e2tes et farines de Molinos R\u00edo de la Plata, a r\u00e9ussi ce qui semblait impossible dans une cat\u00e9gorie de commodit\u00e9s : faire en sorte que le consommateur [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8455","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/pages\/8455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/comments?post=8455"}],"version-history":[{"count":52,"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/pages\/8455\/revisions"}],"predecessor-version":[{"id":10052,"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/pages\/8455\/revisions\/10052"}],"wp:attachment":[{"href":"https:\/\/valorisbrandsgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}