{"id":3401,"date":"2026-02-26T15:31:26","date_gmt":"2026-02-26T15:31:26","guid":{"rendered":"https:\/\/valorisbrandsgroup.com\/?page_id=3401"},"modified":"2026-03-25T12:13:30","modified_gmt":"2026-03-25T12:13:30","slug":"juan-valdez","status":"publish","type":"page","link":"https:\/\/valorisbrandsgroup.com\/es\/juan-valdez\/","title":{"rendered":"Juan Valdez"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3401\" class=\"elementor elementor-3401 elementor-7023\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4ac24 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"2c4ac24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1705cde0 elementor-widget elementor-widget-image\" data-id=\"1705cde0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/logo-juan-valdez-ri9vdfpj6q1dpca0sue4hob55bj079xvg49t6nu30w.webp\" title=\"logo-juan-valdez\" alt=\"logo-juan-valdez\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38942c8d elementor-widget elementor-widget-heading\" data-id=\"38942c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1De la monta\u00f1a al mundo, un \u00e9xito... con mucho aroma!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11672d8d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"11672d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a451381 elementor-widget elementor-widget-image\" data-id=\"a451381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/logo-juan-valdez-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-image-3391\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/logo-juan-valdez-150x150.webp 150w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/logo-juan-valdez-300x300.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/logo-juan-valdez.webp 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550050d8 elementor-widget elementor-widget-heading\" data-id=\"550050d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1De la monta\u00f1a al mundo, un \u00e9xito... con mucho aroma!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7e0b9 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"ff7e0b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d535a1a elementor-widget elementor-widget-text-editor\" data-id=\"1d535a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>JUAN VALDEZ, creada en 1958 por la Federaci\u00f3n Nacional de Cafeteros de Colombia y lanzada como cadena de tiendas en 2002 (Procafecol), es la marca que personifica el caf\u00e9 premium colombiano.<\/p><p>Con su ic\u00f3nico personaje y su mula \u00abConchita\u00bb, logr\u00f3 lo que pocas marcas agr\u00edcolas consiguen: transformarse en una \u00abSuper-Brand\u00bb global que compite cara a cara con gigantes como Starbucks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70554c9e elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"70554c9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cefb626 elementor-widget elementor-widget-text-editor\" data-id=\"5cefb626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>JUAN VALDEZ, creada en 1958 por la Federaci\u00f3n Nacional de Cafeteros de Colombia y lanzada como cadena de tiendas en 2002 (Procafecol), es la marca que personifica el caf\u00e9 premium colombiano.<\/p><p>Con su ic\u00f3nico personaje y su mula \u00abConchita\u00bb, logr\u00f3 lo que pocas marcas agr\u00edcolas consiguen: transformarse en una \u00abSuper-Brand\u00bb global que compite cara a cara con gigantes como Starbucks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-345b7d7d elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"345b7d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d723c1c e-flex e-con-boxed e-con e-child\" data-id=\"7d723c1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338ce121 elementor-widget elementor-widget-image\" data-id=\"338ce121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/Juan-Valdez-licencias-ri9vwwxejyw7hqj1oyzhtjftipm8sf5x2zoq6mkg8e.webp\" title=\"Juan-Valdez-licencias\" alt=\"Juan-Valdez-licencias\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1b5a elementor-widget elementor-widget-text-editor\" data-id=\"d6f1b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52dd4550 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"52dd4550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3208388c elementor-widget elementor-widget-image\" data-id=\"3208388c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-1024x504.webp\" class=\"attachment-large size-large wp-image-3403\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-1024x504.webp 1024w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-300x148.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-768x378.webp 768w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1114817 elementor-widget elementor-widget-text-editor\" data-id=\"1114817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105ab82f elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"105ab82f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bfe40fd e-con-full e-flex e-con e-child\" data-id=\"4bfe40fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7edbaa91 elementor-widget elementor-widget-text-editor\" data-id=\"7edbaa91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>JUAN VALDEZ ha utilizado las licencias no solo para vender m\u00e1s, sino para elevar el caf\u00e9 de Colombia a la categor\u00eda de estilo de vida premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-268db677 e-con-full e-flex e-con e-child\" data-id=\"268db677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa5e1ee elementor-widget elementor-widget-text-editor\" data-id=\"7aa5e1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Han sabido capitalizar la \u00abDenominaci\u00f3n de Origen\u00bb para expandirse hacia el mundo gourmet, la moda y el modelo de franquicias globales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bc4fcff elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"2bc4fcff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84cfe2d e-con-full e-flex e-con e-child\" data-id=\"84cfe2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747cc3fc elementor-widget elementor-widget-text-editor\" data-id=\"747cc3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>JUAN VALDEZ ha utilizado las licencias no solo para vender m\u00e1s, sino para elevar el caf\u00e9 de Colombia a la categor\u00eda de estilo de vida premium<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d6c76a elementor-widget elementor-widget-text-editor\" data-id=\"33d6c76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Han sabido capitalizar la \u00abDenominaci\u00f3n de Origen\u00bb para expandirse hacia el mundo gourmet, la moda y el modelo de franquicias globales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b4ada7 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"75b4ada7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68e0bc9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"68e0bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales categor\u00edas de productos en las que JUAN VALDEZ  ha incursionado exitosamente a trav\u00e9s de licencias de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179e7a7d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"179e7a7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-775ad971 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"775ad971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales categor\u00edas de productos en las que JUAN VALDEZ  ha incursionado exitosamente a trav\u00e9s de licencias de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aef4461 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5aef4461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4a1f3b e-con-full e-flex e-con e-child\" data-id=\"c4a1f3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-398ec63e e-con-full e-flex e-con e-child\" data-id=\"398ec63e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11cf0d5e elementor-widget elementor-widget-text-editor\" data-id=\"11cf0d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Licencia maestro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2f06c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d2f06c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28692ce8 elementor-widget elementor-widget-text-editor\" data-id=\"28692ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Operaci\u00f3n de tiendas f\u00edsicas y quioscos a nivel internacional<\/p><p>Experiencia de consumo <em>\u00abPremium Colombian Coffee\u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e05a elementor-widget elementor-widget-text-editor\" data-id=\"2f5e05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta es su licencia m\u00e1s compleja y exitosa. En lugar de gestionar cada tienda, licencian la operaci\u00f3n a socios locales expertos que conocen el mercado inmobiliario y el paladar de cada pa\u00eds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c08b9f elementor-widget elementor-widget-text-editor\" data-id=\"62c08b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPALES SOCIOS<\/strong><\/p><p>Operadores regionales en Latinoam\u00e9rica, USA, Espa\u00f1a y Medio Oriente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70945871 e-con-full e-flex e-con e-child\" data-id=\"70945871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1806f20c e-con-full e-flex e-con e-child\" data-id=\"1806f20c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5309546b elementor-widget elementor-widget-image\" data-id=\"5309546b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"545\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global.webp\" class=\"attachment-full size-full wp-image-3416\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global-300x164.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global-768x419.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b30bb elementor-widget elementor-widget-text-editor\" data-id=\"72b30bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, las tiendas reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d863d2e elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1d863d2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-134b038a e-con-full e-flex e-con e-child\" data-id=\"134b038a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed57bb2 e-con-full e-flex e-con e-child\" data-id=\"ed57bb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39ba56cb elementor-widget elementor-widget-text-editor\" data-id=\"39ba56cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Licencia Maestro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3042b354 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3042b354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117673c0 elementor-widget elementor-widget-text-editor\" data-id=\"117673c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Operaci\u00f3n de tiendas f\u00edsicas y quioscos a nivel internacional<\/p><p>Experiencia de consumo \u00abPremium Colombian Coffee\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a23f992 elementor-widget elementor-widget-text-editor\" data-id=\"4a23f992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta es su licencia m\u00e1s compleja y exitosa. En lugar de gestionar cada tienda, licencian la operaci\u00f3n a socios locales expertos que conocen el mercado inmobiliario y el paladar de cada pa\u00eds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d73b6cb elementor-widget elementor-widget-text-editor\" data-id=\"5d73b6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPALES SOCIOS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3e730 elementor-widget elementor-widget-text-editor\" data-id=\"dc3e730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Operadores regionales en Latinoam\u00e9rica, USA, Espa\u00f1a y Medio Oriente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df37411 e-con-full e-flex e-con e-child\" data-id=\"2df37411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74961e64 e-con-full e-flex e-con e-child\" data-id=\"74961e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66add086 elementor-widget elementor-widget-image\" data-id=\"66add086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"545\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global.webp\" class=\"attachment-full size-full wp-image-3416\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global-300x164.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-licencias-global-768x419.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f815b3 elementor-widget elementor-widget-text-editor\" data-id=\"6f815b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, las tiendas reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53153e5c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"53153e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f782a59 e-con-full e-flex e-con e-child\" data-id=\"7f782a59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-604c313e e-con-full e-flex e-con e-child\" data-id=\"604c313e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-551ebd89 e-con-full e-flex e-con e-child\" data-id=\"551ebd89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6335d160 elementor-widget elementor-widget-image\" data-id=\"6335d160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"669\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5.webp\" class=\"attachment-full size-full wp-image-3443\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5-300x201.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5-768x514.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4201dcc elementor-widget elementor-widget-text-editor\" data-id=\"4201dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23512c9c e-con-full e-flex e-con e-child\" data-id=\"23512c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f3e1078 e-con-full e-flex e-con e-child\" data-id=\"2f3e1078\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9c6122 elementor-widget elementor-widget-text-editor\" data-id=\"4f9c6122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alimentos Gourmet y <em>\u00abCoffee Companions\u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f641fc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f641fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307918a3 elementor-widget elementor-widget-text-editor\" data-id=\"307918a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Helados Premium &#8211; Una de sus alianzas m\u00e1s famosas<\/p><p>Reposter\u00eda y Snacks &#8211; Galletas, chocolates y trufas rellenas de caf\u00e9<\/p><p>Cereales &#8211; Ediciones especiales con sabor a caf\u00e9 colombiano<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df67ad6 elementor-widget elementor-widget-text-editor\" data-id=\"6df67ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed la marca licencia su sello de calidad y sabor para asegurar que el producto final mantenga la esencia del caf\u00e9 premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702d489d elementor-widget elementor-widget-text-editor\" data-id=\"702d489d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPALES SOCIOS<\/strong><\/p><p>Popsy (Helados)<\/p><p>Nestl\u00e9<\/p><p>Compa\u00f1\u00eda Nacional de Chocolates<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-170f0f02 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"170f0f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-738cea9b e-con-full e-flex e-con e-child\" data-id=\"738cea9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4201e24e e-con-full e-flex e-con e-child\" data-id=\"4201e24e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e92eebd elementor-widget elementor-widget-text-editor\" data-id=\"2e92eebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alimentos Gourmet y <em>\u00abCoffee Companions\u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4e8be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca4e8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177b22 elementor-widget elementor-widget-text-editor\" data-id=\"177b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Helados Premium &#8211; Una de sus alianzas m\u00e1s famosas<\/p><p>Reposter\u00eda y Snacks &#8211; Galletas, chocolates y trufas rellenas de caf\u00e9<\/p><p>Cereales &#8211; Ediciones especiales con sabor a caf\u00e9 colombiano<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ae7cd elementor-widget elementor-widget-text-editor\" data-id=\"3b8ae7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed la marca licencia su sello de calidad y sabor para asegurar que el producto final mantenga la esencia del caf\u00e9 premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64724cd3 elementor-widget elementor-widget-text-editor\" data-id=\"64724cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPALES SOCIOS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2aa302 elementor-widget elementor-widget-text-editor\" data-id=\"6f2aa302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Popsy (Helados)<\/p><p>Nestl\u00e9<\/p><p>Compa\u00f1\u00eda Nacional de Chocolates<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-184f7e0c e-con-full e-flex e-con e-child\" data-id=\"184f7e0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66a33a19 e-con-full e-flex e-con e-child\" data-id=\"66a33a19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-604f923f e-con-full e-flex e-con e-child\" data-id=\"604f923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59446d06 elementor-widget elementor-widget-image\" data-id=\"59446d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"669\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5.webp\" class=\"attachment-full size-full wp-image-3443\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5-300x201.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Gourmet-5-768x514.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5a860 elementor-widget elementor-widget-text-editor\" data-id=\"fd5a860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21da9bb0 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"21da9bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d3e8c05 e-con-full e-flex e-con e-child\" data-id=\"4d3e8c05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e4d7b04 e-con-full e-flex e-con e-child\" data-id=\"2e4d7b04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f93993 elementor-widget elementor-widget-text-editor\" data-id=\"48f93993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bebidas y Licores<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633b64b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"633b64b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696e5b63 elementor-widget elementor-widget-text-editor\" data-id=\"696e5b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Licores de Caf\u00e9 &#8211; Cremas de caf\u00e9 y destilados<\/p><p>Bebidas RTD <em>(Ready-To-Drink)<\/em> &#8211; Caf\u00e9 fr\u00edo embotellado para supermercados<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e69f29 elementor-widget elementor-widget-text-editor\" data-id=\"21e69f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marca utiliza licencias para entrar en canales de distribuci\u00f3n masiva (como licorer\u00edas y neveras de conveniencia) donde su producto tradicional no llega.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2f63c0 elementor-widget elementor-widget-text-editor\" data-id=\"1c2f63c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPALES SOCIOS<\/strong><\/p><p>F\u00e1brica de Licores de Antioquia (FLA)<\/p><p>Diversas embotelladoras regionales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7788a8 e-con-full e-flex e-con e-child\" data-id=\"2f7788a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c72eb6 e-con-full e-flex e-con e-child\" data-id=\"3c72eb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d17c4 elementor-widget elementor-widget-image\" data-id=\"43d17c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"468\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores.webp\" class=\"attachment-full size-full wp-image-3457\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores-300x140.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores-768x359.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869f0e2 elementor-widget elementor-widget-text-editor\" data-id=\"869f0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ffc169d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1ffc169d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21aaf717 e-con-full e-flex e-con e-child\" data-id=\"21aaf717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dfde9d0 e-con-full e-flex e-con e-child\" data-id=\"3dfde9d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc5fedc elementor-widget elementor-widget-text-editor\" data-id=\"1dc5fedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bebidas y licores<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff88c5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ff88c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48070f5c elementor-widget elementor-widget-text-editor\" data-id=\"48070f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Licores de Caf\u00e9 &#8211; Cremas de caf\u00e9 y destilados<\/p><p>Bebidas RTD <em>(Ready-To-Drink)<\/em> &#8211; Caf\u00e9 fr\u00edo embotellado para supermercados<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1154ad36 elementor-widget elementor-widget-text-editor\" data-id=\"1154ad36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marca utiliza licencias para entrar en canales de distribuci\u00f3n masiva (como licorer\u00edas y neveras de conveniencia) donde su producto tradicional no llega.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac3d722 elementor-widget elementor-widget-text-editor\" data-id=\"5ac3d722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPALES SOCIOS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7d318d elementor-widget elementor-widget-text-editor\" data-id=\"1f7d318d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u00e1brica de Licores de Antioquia (FLA)<\/p><p>Diversas embotelladoras regionales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f9a94bd e-con-full e-flex e-con e-child\" data-id=\"2f9a94bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c5a2f75 e-con-full e-flex e-con e-child\" data-id=\"7c5a2f75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-629b86cb elementor-widget elementor-widget-image\" data-id=\"629b86cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"468\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores.webp\" class=\"attachment-full size-full wp-image-3457\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores-300x140.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Licores-768x359.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e391933 elementor-widget elementor-widget-text-editor\" data-id=\"e391933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e69140 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"58e69140\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25505e22 e-con-full e-flex e-con e-child\" data-id=\"25505e22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-275845 e-con-full e-flex e-con e-child\" data-id=\"275845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adef9c7 e-con-full e-flex e-con e-child\" data-id=\"adef9c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41625c24 elementor-widget elementor-widget-image\" data-id=\"41625c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"504\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising.webp\" class=\"attachment-full size-full wp-image-3461\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising-300x151.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising-768x387.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c13a12 elementor-widget elementor-widget-text-editor\" data-id=\"0c13a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b6a3dfc e-con-full e-flex e-con e-child\" data-id=\"3b6a3dfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-117f1e4f e-con-full e-flex e-con e-child\" data-id=\"117f1e4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a48b31 elementor-widget elementor-widget-text-editor\" data-id=\"33a48b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Merchandising y Estilo de Vida<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37812f68 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37812f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3d73ce elementor-widget elementor-widget-text-editor\" data-id=\"1d3d73ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ropa y Accesorios &#8211; Camisetas, gorras y delantales con el logo ic\u00f3nico<\/p><p>Vajilla y Hogar &#8211; Tazas de colecci\u00f3n, termos y prensas de caf\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7bd23 elementor-widget elementor-widget-text-editor\" data-id=\"2f7bd23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El logo de JUAN VALDEZ se ha convertido en un suplemento de orgullo nacional y un souvenir de lujo. Los turistas y locales compran la marca no solo para consumirla, sino para exhibirla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c92f09 elementor-widget elementor-widget-text-editor\" data-id=\"15c92f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRINCIPALES SOCIOS<\/strong><\/p><p>Vajillas Corona<\/p><p>Totto<\/p><p>Crystals (Gef \/ Punto Blanco)<\/p><p>Imusa (Groupe SEB)<\/p><p>Dise\u00f1adores Independientes (como Mercedes Salazar o Jon Sonen)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a00a27 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"18a00a27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35a3b3cc e-con-full e-flex e-con e-child\" data-id=\"35a3b3cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5895e227 e-con-full e-flex e-con e-child\" data-id=\"5895e227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5783ee elementor-widget elementor-widget-text-editor\" data-id=\"4f5783ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Merchandising y Estilo de Vida<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e70fc5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e70fc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aef3636 elementor-widget elementor-widget-text-editor\" data-id=\"7aef3636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ropa y Accesorios &#8211; Camisetas, gorras y delantales con el logo ic\u00f3nico<\/p><p>Vajilla y Hogar &#8211; Tazas de colecci\u00f3n, termos y prensas de caf\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716798b7 elementor-widget elementor-widget-text-editor\" data-id=\"716798b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El logo de Juan Valdez se ha convertido en un suplemento de orgullo nacional y un souvenir de lujo. Los turistas y locales compran la marca no solo para consumirla, sino para exhibirla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fb862e elementor-widget elementor-widget-text-editor\" data-id=\"30fb862e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PRINCIPALES SOCIOS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac73bee elementor-widget elementor-widget-text-editor\" data-id=\"ac73bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vajillas Corona<\/p><p>Totto<\/p><p>Crystals (Gef \/ Punto Blanco)<\/p><p>Imusa (Groupe SEB)<\/p><p>Dise\u00f1adores Independientes (como Mercedes Salazar o Jon Sonen)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e89c7d e-con-full e-flex e-con e-child\" data-id=\"20e89c7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a506264 e-con-full e-flex e-con e-child\" data-id=\"a506264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79d5f001 e-con-full e-flex e-con e-child\" data-id=\"79d5f001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcc7e95 elementor-widget elementor-widget-image\" data-id=\"2bcc7e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"504\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising.webp\" class=\"attachment-full size-full wp-image-3461\" alt=\"\" srcset=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising.webp 1000w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising-300x151.webp 300w, https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/2026\/01\/Juan-Valdez-Merchandising-768x387.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4872a8 elementor-widget elementor-widget-text-editor\" data-id=\"c4872a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>*<\/strong> Im\u00e1genes con fines ilustrativos, los productos reales pueden variar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7231a913 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7231a913\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c3eff6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"41c3eff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales pa\u00edses de expansi\u00f3n de juan valdez trav\u00e9s de las licencias de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3be76fdd elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"3be76fdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2afebc8f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2afebc8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/JUAN%20VALDEZ\">Principales pa\u00edses de expansi\u00f3n de JUAN VALDEZ A trav\u00e9s de las licencias de marca<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420ed8af elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"420ed8af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cbeed4a e-con-full e-flex e-con e-child\" data-id=\"6cbeed4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-af34387 e-grid e-con-full e-con e-child\" data-id=\"af34387\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-086aa86 elementor-widget elementor-widget-image\" data-id=\"086aa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ChileFlag-75-ria1n4qdqxgiczcfmkdopoocwlq8ug1qo092dpvpj4.webp\" title=\"ChileFlag-75\" alt=\"ChileFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10c46a elementor-widget elementor-widget-image\" data-id=\"f10c46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/EcuadorFlag-75-ria1ngya7rx8jwuon7nu43lcmm20mie91oqdmbdla8.webp\" title=\"EcuadorFlag-75\" alt=\"EcuadorFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d984704 elementor-widget elementor-widget-image\" data-id=\"d984704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/PanamaFlag-75-ria1nt66omdyqucxnuxziiiccmdsekqrfd7ouwvh1c.webp\" title=\"PanamaFlag-75\" alt=\"PanamaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2423830 elementor-widget elementor-widget-heading\" data-id=\"2423830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHILE + ECUADOR + PANAM\u00c1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5896c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f5896c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d14fca9 elementor-widget elementor-widget-text-editor\" data-id=\"5d14fca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es su mercado de mayor penetraci\u00f3n fuera de Colombia.<\/p><p>Las licencias de franquicia y productos gourmet (como helados) son l\u00edderes en estos pa\u00edses, donde la marca es percibida como la m\u00e1xima autoridad del caf\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c7b2dd e-con-full e-flex e-con e-child\" data-id=\"5c7b2dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d308098 e-grid e-con-full e-con e-child\" data-id=\"d308098\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94aa7e1 elementor-widget elementor-widget-text-editor\" data-id=\"94aa7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705dbe6 elementor-widget elementor-widget-image\" data-id=\"705dbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/USFlag-75-ri9peg2dl66z6fgqx2sgpw2ir9t630k42tfwhjaeps.webp\" title=\"USFlag-75\" alt=\"USFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2155bb8 elementor-widget elementor-widget-image\" data-id=\"2155bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/CanadaFlag-75-ria18l6a07jsq6gxjs2hmusm0zesr1b900vm2lfzsw.webp\" title=\"CanadaFlag-75\" alt=\"CanadaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a07467 elementor-widget elementor-widget-heading\" data-id=\"9a07467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9525f55 elementor-widget elementor-widget-heading\" data-id=\"9525f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USA + CANAD\u00c1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589f0749 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"589f0749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cb434a elementor-widget elementor-widget-text-editor\" data-id=\"28cb434a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed el foco est\u00e1 en el Retail de Lujo.<\/p><p>Las licencias permiten que JUAN VALDEZ est\u00e9 presente en las estanter\u00edas de supermercados premium y en aeropuertos internacionales, compitiendo por el segmento de consumidor m\u00e1s sofisticado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9992c e-con-full e-flex e-con e-child\" data-id=\"1a9992c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2c2d7ea e-grid e-con-full e-con e-child\" data-id=\"2c2d7ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-072ac64 elementor-widget elementor-widget-image\" data-id=\"072ac64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/DubaiFlag-75-ria1pro2x72gxlij87f07ipwwiqbfvimp253unyy2o.webp\" title=\"DubaiFlag-75\" alt=\"DubaiFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98cf12 elementor-widget elementor-widget-image\" data-id=\"b98cf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/TurkeyFlag-75-ria1q5rnrplrrqy1xvieqx5ttastnc2lqzxe1te1hc.webp\" title=\"TurkeyFlag-75\" alt=\"TurkeyFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af29dc elementor-widget elementor-widget-image\" data-id=\"5af29dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/MalaysiaFlag-75-ria1qjv8m852lwdknjltablqq2vbusmksxpo8yt4w0.webp\" title=\"MalaysiaFlag-75\" alt=\"MalaysiaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375a3b3e elementor-widget elementor-widget-heading\" data-id=\"375a3b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DUB\u00c1I + TURQU\u00cdA + MALASIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a67e7f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a67e7f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203b4aa2 elementor-widget elementor-widget-text-editor\" data-id=\"203b4aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En Oriente Medio, la licencia se maneja como una marca de Ultra-Lujo.<\/p><p>Las tiendas bajo licencia en Dub\u00e1i, por ejemplo, se dise\u00f1an como espacios de alta gama que refuerzan el estatus de la marca colombiana a nivel mundial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fb39d72 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"4fb39d72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f3ad0d3 e-con-full e-flex e-con e-child\" data-id=\"5f3ad0d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2128870 e-grid e-con-full e-con e-child\" data-id=\"2128870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf1f8e elementor-widget elementor-widget-image\" data-id=\"bcf1f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/ChileFlag-75-ria1n4qdqxghc5h7wrg2abvuvwt1a5g6jbz6a2jym8.webp\" title=\"ChileFlag-75\" alt=\"ChileFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6909c1e elementor-widget elementor-widget-image\" data-id=\"6909c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/EcuadorFlag-75-ria1ngya7rx7j2zgxeq7oqsulx4t27sox0ghio1udc.webp\" title=\"EcuadorFlag-75\" alt=\"EcuadorFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7954c6 elementor-widget elementor-widget-image\" data-id=\"e7954c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/PanamaFlag-75-ria1nt66omdxq0hpy20d35pubxgkua57aoxsr9jq4g.webp\" title=\"PanamaFlag-75\" alt=\"PanamaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46479033 elementor-widget elementor-widget-heading\" data-id=\"46479033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHILE + ECUADOR + PANAM\u00c1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318ffb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"318ffb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb9a95c elementor-widget elementor-widget-text-editor\" data-id=\"3fb9a95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es su mercado de mayor penetraci\u00f3n fuera de Colombia.<\/p><p>Las licencias de franquicia y productos gourmet (como helados) son l\u00edderes en estos pa\u00edses, donde la marca es percibida como la m\u00e1xima autoridad del caf\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-683e9e6d e-con-full e-flex e-con e-child\" data-id=\"683e9e6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1e4183b e-grid e-con-full e-con e-child\" data-id=\"1e4183b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-960fac5 elementor-widget elementor-widget-text-editor\" data-id=\"960fac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4d9ac elementor-widget elementor-widget-image\" data-id=\"ed4d9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/USFlag-75-ri9peg2dl66y5llj79uuaja0qkvyipyjy560dvynsw.webp\" title=\"USFlag-75\" alt=\"USFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e7660 elementor-widget elementor-widget-image\" data-id=\"79e7660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/CanadaFlag-75-ria18l6a07jrpclptz4v7i040ahl6qpovclpyy48w0.webp\" title=\"CanadaFlag-75\" alt=\"CanadaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df6677 elementor-widget elementor-widget-text-editor\" data-id=\"2df6677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec99d3f elementor-widget elementor-widget-heading\" data-id=\"3ec99d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USA + CANAD\u00c1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9ff2dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b9ff2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992b825 elementor-widget elementor-widget-text-editor\" data-id=\"992b825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aqu\u00ed el foco est\u00e1 en el Retail de Lujo.<\/p><p>Las licencias permiten que JUAN VALDEZ est\u00e9 presente en las estanter\u00edas de supermercados premium y en aeropuertos internacionales, compitiendo por el segmento de consumidor m\u00e1s sofisticado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6321b1ee e-con-full e-flex e-con e-child\" data-id=\"6321b1ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69ba299 e-grid e-con-full e-con e-child\" data-id=\"69ba299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462f447 elementor-widget elementor-widget-image\" data-id=\"462f447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/DubaiFlag-75-ria1pro2x72fwrnbiehds5xevtt3vkx2kdv7r0n75s.webp\" title=\"DubaiFlag-75\" alt=\"DubaiFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dd299 elementor-widget elementor-widget-image\" data-id=\"e4dd299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/TurkeyFlag-75-ria1q5rnrplqqx2u82ksbkdbslvm31h1mbnhy62akg.webp\" title=\"TurkeyFlag-75\" alt=\"TurkeyFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42e22a elementor-widget elementor-widget-image\" data-id=\"f42e22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/MalaysiaFlag-75-ria1qjv8m851l2icxqo6uyt8pdy4ai10o9fs5bhdz4.webp\" title=\"MalaysiaFlag-75\" alt=\"MalaysiaFlag-75\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd9ada2 elementor-widget elementor-widget-heading\" data-id=\"2fd9ada2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DUB\u00c1I + TURQU\u00cdA + MALASIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f277e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2f277e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560bd4d9 elementor-widget elementor-widget-text-editor\" data-id=\"560bd4d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En Oriente Medio, la licencia se maneja como una marca de Ultra-Lujo.<\/p><p>Las tiendas bajo licencia en Dub\u00e1i, por ejemplo, se dise\u00f1an como espacios de alta gama que refuerzan el estatus de la marca colombiana a nivel mundial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83ea719 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"83ea719\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb5ebd7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7eb5ebd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS DEL PROGRAMA DE LICENCIAS DE MARCA DE JUAN VALDEZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eaa8b97 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"2eaa8b97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf39f8a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7bf39f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS DEL PROGRAMA DE LICENCIAS DE MARCA DE JUAN VALDEZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb0d307 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"bb0d307\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1dd841d1 e-con-full e-flex e-con e-child\" data-id=\"1dd841d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6588a8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6f6588a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-expand-arrows-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 344v112a23.94 23.94 0 0 1-24 24H312c-21.39 0-32.09-25.9-17-41l36.2-36.2L224 295.6 116.77 402.9 153 439c15.09 15.1 4.39 41-17 41H24a23.94 23.94 0 0 1-24-24V344c0-21.4 25.89-32.1 41-17l36.19 36.2L184.46 256 77.18 148.7 41 185c-15.1 15.1-41 4.4-41-17V56a23.94 23.94 0 0 1 24-24h112c21.39 0 32.09 25.9 17 41l-36.2 36.2L224 216.4l107.23-107.3L295 73c-15.09-15.1-4.39-41 17-41h112a23.94 23.94 0 0 1 24 24v112c0 21.4-25.89 32.1-41 17l-36.19-36.2L263.54 256l107.28 107.3L407 327.1c15.1-15.2 41-4.5 41 16.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bce6878 elementor-widget elementor-widget-heading\" data-id=\"7bce6878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALCANCE DE LAS LICENCIAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ffde53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37ffde53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b923be elementor-widget elementor-widget-text-editor\" data-id=\"10b923be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Embajador de Pa\u00eds:<\/strong> Han convertido un producto agr\u00edcola en una marca que factura millones en royalties, reinvirtiendo parte de esos beneficios en el bienestar de las familias caficultoras.<\/p><p><strong>Omnipresencia:<\/strong> Gracias a sus socios, JUAN VALDEZ est\u00e1 presente en +30 pa\u00edses con cientos de puntos de venta y miles de SKUs en supermercados.<\/p><p><strong>Calidad Controlada<\/strong>: Cada licencia incluye protocolos estrictos de preparaci\u00f3n; si un helado sabe a JUAN VALDEZ, es porque la marca control\u00f3 la esencia desde el origen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa9f1d5 e-con-full e-flex e-con e-child\" data-id=\"3aa9f1d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23da6368 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"23da6368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chess\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M74 208H64a16 16 0 0 0-16 16v16a16 16 0 0 0 16 16h15.94A535.78 535.78 0 0 1 64 384h128a535.78 535.78 0 0 1-15.94-128H192a16 16 0 0 0 16-16v-16a16 16 0 0 0-16-16h-10l33.89-90.38a16 16 0 0 0-15-21.62H144V64h24a8 8 0 0 0 8-8V40a8 8 0 0 0-8-8h-24V8a8 8 0 0 0-8-8h-16a8 8 0 0 0-8 8v24H88a8 8 0 0 0-8 8v16a8 8 0 0 0 8 8h24v32H55.09a16 16 0 0 0-15 21.62zm173.16 251.58L224 448v-16a16 16 0 0 0-16-16H48a16 16 0 0 0-16 16v16L8.85 459.58A16 16 0 0 0 0 473.89V496a16 16 0 0 0 16 16h224a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31zm92.77-157.78l-3.29 82.2h126.72l-3.29-82.21 24.6-20.79A32 32 0 0 0 496 256.54V198a6 6 0 0 0-6-6h-26.38a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H373.1a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H310a6 6 0 0 0-6 6v58.6a32 32 0 0 0 11.36 24.4zM384 304a16 16 0 0 1 32 0v32h-32zm119.16 155.58L480 448v-16a16 16 0 0 0-16-16H336a16 16 0 0 0-16 16v16l-23.15 11.58a16 16 0 0 0-8.85 14.31V496a16 16 0 0 0 16 16h192a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aeffa22 elementor-widget elementor-widget-heading\" data-id=\"7aeffa22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPACTO ESTRAT\u00c9GICO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1855417 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1855417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733caa2f elementor-widget elementor-widget-text-editor\" data-id=\"733caa2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>De Grano a Experiencia<\/strong>: JUAN VALDEZ logr\u00f3 que el consumidor deje de comprar una materia prima y empiece a pagar por una historia y un estilo de vida.<\/p><p><strong>Protecci\u00f3n de la Denominaci\u00f3n:<\/strong> El programa de licencias blinda la marca frente a imitaciones, asegurando que el nombre \u00abCaf\u00e9 de Colombia\u00bb mantenga su prestigio global.<\/p><p><strong>Eficiencia de Capital y Valor Social<\/strong>: Al expandirse v\u00eda licencias, la marca crece sin la carga financiera de operar cada f\u00e1brica o tienda, permitiendo que las regal\u00edas retornen directamente al caficultor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d3a698 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"39d3a698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ba5e317 e-con-full e-flex e-con e-child\" data-id=\"4ba5e317\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513d4c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6d513d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-expand-arrows-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 344v112a23.94 23.94 0 0 1-24 24H312c-21.39 0-32.09-25.9-17-41l36.2-36.2L224 295.6 116.77 402.9 153 439c15.09 15.1 4.39 41-17 41H24a23.94 23.94 0 0 1-24-24V344c0-21.4 25.89-32.1 41-17l36.19 36.2L184.46 256 77.18 148.7 41 185c-15.1 15.1-41 4.4-41-17V56a23.94 23.94 0 0 1 24-24h112c21.39 0 32.09 25.9 17 41l-36.2 36.2L224 216.4l107.23-107.3L295 73c-15.09-15.1-4.39-41 17-41h112a23.94 23.94 0 0 1 24 24v112c0 21.4-25.89 32.1-41 17l-36.19-36.2L263.54 256l107.28 107.3L407 327.1c15.1-15.2 41-4.5 41 16.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2929b0e7 elementor-widget elementor-widget-heading\" data-id=\"2929b0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALCANCE DE LAS LICENCIAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e91eeb6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e91eeb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c984c90 elementor-widget elementor-widget-text-editor\" data-id=\"2c984c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Embajador de Pa\u00eds<\/strong>: Han convertido un producto agr\u00edcola en una marca que factura millones en royalties, reinvirtiendo parte de esos beneficios en el bienestar de las familias caficultoras.<\/p><p><strong>Omnipresencia<\/strong>: Gracias a sus socios, JUAN VALDEZ est\u00e1 presente en +30 pa\u00edses con cientos de puntos de venta y miles de SKUs en supermercados.<\/p><p><strong>Calidad Controlada<\/strong>: Cada licencia incluye protocolos estrictos de preparaci\u00f3n; si un helado sabe a JUAN VALDEZ, es porque la marca control\u00f3 la esencia desde el origen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7715dfab e-con-full e-flex e-con e-child\" data-id=\"7715dfab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc50760 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cc50760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chess\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M74 208H64a16 16 0 0 0-16 16v16a16 16 0 0 0 16 16h15.94A535.78 535.78 0 0 1 64 384h128a535.78 535.78 0 0 1-15.94-128H192a16 16 0 0 0 16-16v-16a16 16 0 0 0-16-16h-10l33.89-90.38a16 16 0 0 0-15-21.62H144V64h24a8 8 0 0 0 8-8V40a8 8 0 0 0-8-8h-24V8a8 8 0 0 0-8-8h-16a8 8 0 0 0-8 8v24H88a8 8 0 0 0-8 8v16a8 8 0 0 0 8 8h24v32H55.09a16 16 0 0 0-15 21.62zm173.16 251.58L224 448v-16a16 16 0 0 0-16-16H48a16 16 0 0 0-16 16v16L8.85 459.58A16 16 0 0 0 0 473.89V496a16 16 0 0 0 16 16h224a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31zm92.77-157.78l-3.29 82.2h126.72l-3.29-82.21 24.6-20.79A32 32 0 0 0 496 256.54V198a6 6 0 0 0-6-6h-26.38a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H373.1a6 6 0 0 0-6 6v26h-24.71v-26a6 6 0 0 0-6-6H310a6 6 0 0 0-6 6v58.6a32 32 0 0 0 11.36 24.4zM384 304a16 16 0 0 1 32 0v32h-32zm119.16 155.58L480 448v-16a16 16 0 0 0-16-16H336a16 16 0 0 0-16 16v16l-23.15 11.58a16 16 0 0 0-8.85 14.31V496a16 16 0 0 0 16 16h192a16 16 0 0 0 16-16v-22.11a16 16 0 0 0-8.84-14.31z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26abe77c elementor-widget elementor-widget-heading\" data-id=\"26abe77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPACTO ESTRAT\u00c9GICO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c136077 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c136077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161e01b4 elementor-widget elementor-widget-text-editor\" data-id=\"161e01b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>De Grano a Experiencia<\/strong>: JUAN VALDEZ logr\u00f3 que el consumidor deje de comprar una materia prima y empiece a pagar por una historia y un estilo de vida.<\/p><p><strong>Protecci\u00f3n de la Denominaci\u00f3n:<\/strong> El programa de licencias blinda la marca frente a imitaciones, asegurando que el nombre \u00abCaf\u00e9 de Colombia\u00bb mantenga su prestigio global.<\/p><p><strong>Eficiencia de Capital y Valor Social<\/strong>: Al expandirse v\u00eda licencias, la marca crece sin la carga financiera de operar cada f\u00e1brica o tienda, permitiendo que las regal\u00edas retornen directamente al caficultor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-735a9b3c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"735a9b3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab33a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ab33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6fda88 e-grid elementor-hidden-mobile e-con-boxed e-con e-parent\" data-id=\"7a6fda88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-641ae4c5 e-con-full e-flex e-con e-child\" data-id=\"641ae4c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-236b699b elementor-widget elementor-widget-heading\" data-id=\"236b699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXPANSI\u00d3N CON BAJO RIESGO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d863fff elementor-widget elementor-widget-text-editor\" data-id=\"6d863fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El modelo de franquicias y licencias de producto permite a la matriz crecer en Dub\u00e1i o Madrid sin comprometer su propio capital operativo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd733bb e-con-full e-flex e-con e-child\" data-id=\"3fd733bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1b4442 elementor-widget elementor-widget-heading\" data-id=\"4c1b4442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UBICUIDAD GOURMET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380b2b33 elementor-widget elementor-widget-text-editor\" data-id=\"380b2b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a sus socios (como Popsy o FLA), la marca est\u00e1 presente en el postre, en la copa de licor y en el armario del consumidor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30a329c0 e-con-full e-flex e-con e-child\" data-id=\"30a329c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-158c86d7 elementor-widget elementor-widget-heading\" data-id=\"158c86d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TRANSFERENCIA DE ORIGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af7eff elementor-widget elementor-widget-text-editor\" data-id=\"7af7eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aprovecha el respeto mundial por el campo colombiano para vender productos premium que el consumidor elige por autenticidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b91c1c3 e-con-full e-flex e-con e-child\" data-id=\"6b91c1c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1a912b elementor-widget elementor-widget-heading\" data-id=\"2c1a912b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOCO EN EL IMPACTO SOCIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8e5bc3 elementor-widget elementor-widget-text-editor\" data-id=\"3e8e5bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mientras los socios operan las tiendas y f\u00e1bricas, la marca se centra en su misi\u00f3n real: generar valor para los 540,000 caficultores de Colombia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de4f576 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"de4f576\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec1c788 elementor-widget elementor-widget-text-editor\" data-id=\"6ec1c788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En definitiva, JUAN VALDEZ ha demostrado que una marca con origen rural puede ser una potencia del branding global.<\/p><p>Las licencias han sido el puente para que el aroma del caf\u00e9 colombiano conquiste todos los sentidos y todos los mercados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e1f43f0 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"5e1f43f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a979717 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a979717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46475 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"46475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34aabd2c e-con-full e-flex e-con e-child\" data-id=\"34aabd2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f11071 elementor-widget elementor-widget-heading\" data-id=\"78f11071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXPANSI\u00d3N CON BAJO RIESGO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bc60cd elementor-widget elementor-widget-text-editor\" data-id=\"70bc60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El modelo de franquicias y licencias de producto permite a la matriz crecer en Dub\u00e1i o Madrid sin comprometer su propio capital operativo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16242bd3 e-con-full e-flex e-con e-child\" data-id=\"16242bd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e4d024 elementor-widget elementor-widget-heading\" data-id=\"39e4d024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UBICUIDAD GOURMET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdace73 elementor-widget elementor-widget-text-editor\" data-id=\"5fdace73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a sus socios (como Popsy o FLA), la marca est\u00e1 presente en el postre, en la copa de licor y en el armario del consumidor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30878e6f e-con-full e-flex e-con e-child\" data-id=\"30878e6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ec476d elementor-widget elementor-widget-heading\" data-id=\"57ec476d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TRANSFERENCIA DE ORIGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9fe35f elementor-widget elementor-widget-text-editor\" data-id=\"2a9fe35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aprovecha el respeto mundial por el campo colombiano para vender productos premium que el consumidor elige por autenticidad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9aeeac e-con-full e-flex e-con e-child\" data-id=\"7a9aeeac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b47202 elementor-widget elementor-widget-heading\" data-id=\"30b47202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOCO EN EL IMPACTO SOCIAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56588e61 elementor-widget elementor-widget-text-editor\" data-id=\"56588e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mientras los socios operan las tiendas y f\u00e1bricas, la marca se centra en su misi\u00f3n real: generar valor para los 540,000 caficultores de Colombia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-519e2f5 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"519e2f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f353583 elementor-widget elementor-widget-text-editor\" data-id=\"f353583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En definitiva, JUAN VALDEZ ha demostrado que una marca con origen rural puede ser una potencia del branding global.<\/p><p>Las licencias han sido el puente para que el aroma del caf\u00e9 colombiano conquiste todos los sentidos y todos los mercados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7691f377 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7691f377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ed2292 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"44ed2292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/valorisbrandsgroup.com\/es\/#exito\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER OTROS EJEMPLOS DESCATADOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4261bc elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"2c4261bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e15c8cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e15c8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/valorisbrandsgroup.com\/es\/#ejemplosphone\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER OTROS EJEMPLOS DESCATADOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f183f e-con-full e-flex e-con e-parent\" data-id=\"11f183f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8300bc6 elementor-widget elementor-widget-text-editor\" data-id=\"8300bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7878\" class=\"elementor elementor-7878\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f56716c e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"6f56716c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733ab1ca elementor-widget elementor-widget-image\" data-id=\"733ab1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/Logo-ValorisBrandsLicensing-Blanco-rfuq4r2u4ezwu39i8zye71uxioqyvkjbltqq0606lo.webp\" title=\"Logo-ValorisBrandsLicensing-Blanco\" alt=\"Logo-ValorisBrandsLicensing-Blanco\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e451466 e-flex e-con-boxed e-con e-child\" data-id=\"2e451466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4707c07c elementor-widget elementor-widget-text-editor\" data-id=\"4707c07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/es\/copyright\/\" target=\"_blank\" rel=\"noopener\">\u00a9 Valoris Brands Group<\/a> | 2026 | Todos los Derechos Reservados\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0085993 elementor-widget elementor-widget-text-editor\" data-id=\"0085993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Privacidad<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/#aviso\" target=\"_blank\" rel=\"noopener\">Aviso Legal<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/#cookies\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Cookies<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7698e2b6 elementor-icon-list--layout-inline elementor-mobile-align-center elementor-align-center elementor-widget__width-inherit elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7698e2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:818-758-4076\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AM\u00c9RICA: +1 (123) 456-7890 | EUROPA: +34 609 48 74 45<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4d7bd6 e-con-full e-flex e-con e-parent\" data-id=\"f4d7bd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a433e2 elementor-widget elementor-widget-text-editor\" data-id=\"9a433e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7881\" class=\"elementor elementor-7881\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb36afe e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"cb36afe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6b855 elementor-widget elementor-widget-image\" data-id=\"ae6b855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/valorisbrandsgroup.com\/wp-content\/uploads\/elementor\/thumbs\/Logo-ValorisBrandsLicensing-Blanco-rfuq4r2rdqr7qwx92m1amv351ts99d947ms7q6437g.webp\" title=\"Logo-ValorisBrandsLicensing-Blanco\" alt=\"Logo-ValorisBrandsLicensing-Blanco\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59de6b7d elementor-widget elementor-widget-text-editor\" data-id=\"59de6b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/es\/copyright\/\" target=\"_blank\" rel=\"noopener\">\u00a9 Valoris Brands Group<\/a> | 2026 | Todos los Derechos Reservados\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0516f elementor-widget elementor-widget-text-editor\" data-id=\"0a0516f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Privacidad<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/#aviso\" target=\"_blank\" rel=\"noopener\">Aviso Legal<\/a> <span style=\"color: #ffffff;\">|<\/span> <a href=\"https:\/\/valorisbrandsgroup.com\/es\/aviso-legal\/#cookies\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de Cookies<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b8da0a elementor-icon-list--layout-inline elementor-mobile-align-center elementor-align-center elementor-widget__width-inherit elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"13b8da0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:818-758-4076\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AM\u00c9RICA: +1 (123) 456-7890 | EUROPA: +34 609 48 74 45<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a1De la monta\u00f1a al mundo, un \u00e9xito&#8230; con mucho aroma! \u00a1De la monta\u00f1a al mundo, un \u00e9xito&#8230; con mucho aroma! JUAN VALDEZ, creada en 1958 por la Federaci\u00f3n Nacional de Cafeteros de Colombia y lanzada como cadena de tiendas en 2002 (Procafecol), es la marca que personifica el caf\u00e9 premium colombiano. Con su ic\u00f3nico personaje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3401","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/pages\/3401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/comments?post=3401"}],"version-history":[{"count":286,"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/pages\/3401\/revisions"}],"predecessor-version":[{"id":10013,"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/pages\/3401\/revisions\/10013"}],"wp:attachment":[{"href":"https:\/\/valorisbrandsgroup.com\/es\/wp-json\/wp\/v2\/media?parent=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}